Ageism can involve assumptions about, or preferential or discriminatory treatment of, someone based solely on their age. Although the word can apply to people of all ages, the negative stereotypes of aging speak to a sense of deterioration or impairment and, though not based in truth, often become part of our sub- or unconscious and accepted as fact. This kind of dismissiveness of anyone is unfortunate for everyone.

Some ageist attitudes include “jokes” or comments mocking those “over the hill” or asserting it’s impossible to find love or have an active sex life over 40. Or the phrase “You can’t teach an old dog new tricks,” despite there being centenarians who are learning computers or taking up a new language. Has a doctor ever brushed off your query about a medical issue with the attitude that it’s just part of growing older and, “well, you aren’t 20 anymore…”? Or told you, as a 40+ woman, that you should have a hysterectomy to remedy a problem without asking if you wanted any more (or any) children? Do you know anyone over 40 who was passed over for a job or promotion despite being the most qualified candidate? Certainly, some people will be more capable than others. But this is true no matter what a person’s age. If you take 20, or 100,000 people, whether they are 18 or 90, or any other age, each is an individual and will have unique needs and challenges which should be considered accordingly.

Though ageism happens on many levels, all too often when we hear about such discrimination it regards the workplace. Age-based professional bias still happens – a lot — despite the fact that there are federal and state laws meant to prohibit such discrimination. In 2014 alone, there were over 20,000 charges filed under The Age Discrimination in Employment Act (ADEA, eeoc.gov/eeoc/statistics/enforcement/adea.cfm). The ADEA is a federal law created in 1967. It protects individuals ages 40 and older, making it unlawful, for example, for an employer “to fail or refuse to hire or to discharge any individual or otherwise discriminate against any individual with respect to his compensation, terms, conditions, or privileges of employment, because of such individual’s age.” (www.eeoc.gov/laws/statutes/adea.cfm; More workplace fairness information can be found on sites like www.workplacefairness.org).

In a Forbes.com article, “The Ugly Truth About Age Discrimination,”  Liz Ryan discusses how being older and having more experiential wisdom can work in your favor. She provides this tip regarding job interview preparation; “Here’s the flip side of the age-discrimination challenge: if you know what business pain you solve and can talk to hiring managers about that pain, they can’t afford to care how old you are.” Ryan further explains that “Job-seekers who use their interview air time to ask questions about the processes, the obstacles in a hiring manager’s way and the thorny problems they’ve seen before in similar situations vault themselves to a higher level of conversation than the ones who don’t.”

For those of you who know you have much to contribute, yet no longer want to work for another boss, the statistics are in your favor. In fact, as I talk about in my #1 Amazon best seller book, The Ageless Way, the 40+ market is perfect for a new encore entrepreneurial start-up, the opportunity to change ageism into Age-Friendly while making a profit. Rather than staying in repressive, stultifying positions with a silver ceiling looming, more and more workers (particularly women who have endured long-standing conflated ageism AND sexism) are standing in their own shoes and starting their own businesses, often as solopreneurs.

Regardless of where we are in our professional lives and whether we work for someone else, are our own boss, or do not currently work, we can all play a role in pushing the edge of the envelope. We can all work toward exposing and eradicating embedded fundamental ageism and make positive change happen by turning the aging paradigm inside out.

Those of you familiar with my work will recognize my clarion call to unite and create a new story of our AGE. Your story about who you are in the world can determine your choices and whether your journey will lead to action or inaction, stagnancy or movement toward greater fulfillment. And there’s no need to agonize over what that means or make the simple more difficult. If you trust in life’s dynamic process, it will all continue to unfold as you age, and learn, and keep refining that story.

As Julie Andrews sang in The Sound of Music, “Let’s start at the very beginning — A very good place to start…” Words will always be at the root of your story, whether right now or in the future. Starting today, pay close attention to the words you use to describe yourself and others, consciously changing them, if needed. For example, whether thinking about shifting something in your professional or personal life, just replace the cultural stereotype of “It’s too late for you. You’re not credible unless you are young and beguiling!” by confirming your personal awareness that “My experience, my talents and intelligence, and my unique perspective, make the timing perfect for me to act now. I know how to focus on what really matters. All great visionaries have wrinkles.” Hopefully, though this will be only the first step of many, taking it will ensure that the next step will be that much easier.

What ageism have you experienced or witnessed in life? Was it ignored or addressed? Please share your stories in the comments below.

I often wonder…how would I bring up my grandkids today? Certainly differently than their parents when they were growing up in the 1970s and 80s. I parented them with optimism because the future showed so much promise and possibility. Only later on did I come to realize that I did my kids a disservice by not preparing them for the derailing truth that we citizens can’t always trust what our elected representatives say, much less those we trust the most.

As (grand)parents, we want to protect our kids’ innocence and teach newer generations to emulate leaders and ideal citizens…those who know what’s real and what’s not, who will stand up for what’s “right” and just, freedom, equality and opportunity for all – the basic tenets of the American way…

I clearly remember the day my son told me “I’ve seen the Wizard (of Oz)!” I knew instantly that his innocence was gone. Even as he brings up his young family now, he too carries the torch of hope and possibility for them but knows not to trust wizards.

And so it goes, we keep keepin’ on. Until one day when the Wizard is thrown out of the magical castle for being a fraud! It’s time we cleaned out all of our castles and towers. Don’t you agree?

A few weeks ago New York Senate’s Dean Skelos and his son were arrested on corruption charges.

In another notable failure of integrity and leadership, look to J. Dennis Hastert, the former elected official who, for eight years, held the title of Speaker of the U.S. House of Representatives (third in line to the presidency, I might add). This current Washington Lobbyist was said to be an upstanding role model, yet has just been indicted by federal prosecutors on charges that he violated banking laws (and lied to authorities) in order to pay $3.5 million to an unnamed person to cover up “past misconduct.” Though innocent until proven guilty, reports suggest this was hush money paid to a man Mr. Hastert is alleged to have sexually abused decades ago.

Then there’s the unraveling FIFA disaster and the final shoe dropping with FIFA president Sepp Blatter resigning as its head after a 17-year career. That career has ended in infamy due to a U.S. Justice Department corruption investigation for wire fraud, racketeering, and money laundering.

The congressional castle is truly turning my stomach these days. It’s past time to vote out all the self-serving wizards choosing hatred and power abuses above actual leadership and democratic representation.

In late December, before heading into surgery, I heard the tiny news snippet that twisted up my insides: how at the 11^th hour the Arizona senators had slipped a mickey in our holiday drinks so those in congress and the country wouldn’t even notice their trickery.

Arizona has the second-largest Native American population in the U.S. with 22 sovereign Native American communities inhabiting nearly a quarter of the state’s land. As the longest currently serving member of the Senate Committee on Indian Affairs, Arizona Senator John McCain is said (on his own website) to have “tirelessly supported the bedrock principles of tribal sovereignty and Indian self-governance and self-determination.”

If I took those words at face value, I would automatically believe that this elected politician was an admirable American role model. A leader enabling the “American Dream.” A hero rectifying the wrongs done to a people who were the country’s original citizens who taught the “founding immigrants” how to survive and thrive on this land before being systematically undermined and devalued by those very same newcomers they had welcomed.

But actions speak louder than words.

As it turns out, Mr. McCain is one of several politicians whose behaviors have included sneaky actions that continue stripping Native Americans of sacred lands, areas of our planet they have sustained for centuries with reverence and care. Lydia Millet shares the latest abomination in her NY Times opinion article, “Selling Off Apache Holy Land.”

In December 2014, Congress promised to hand the title for land in Arizona to a private, Australian-British mining concern owned by the company Rio Tinto, who has coveted the area for the high-value ores beneath the land. “A fine-print rider trading away the Indian holy land was added at the last minute to the must-pass military spending bill, the National Defense Authorization Act. By doing this, Congress has handed over a sacred Native American site to a foreign-owned company for what may be the first time in our nation’s history.” Who slipped the giveaway language into the bill? Senators John McCain and Jeff Flake of Arizona. At the 11th hour.

Millet further suggests “It’s worth noting that Rio Tinto affiliates have been McCain campaign contributors, and that Mr. Flake, before he made it to Congress, was a paid lobbyist for Rio Tinto Rössing Uranium” (a huge uranium mine in Namibia of which, according to The Huffington Post, Tehran owns a 15 percent stake). And, apparently, Rio Tinto “has been called out in the past for environmental devastation.” Taking local citizens’ lands and livelihood to personally benefit from a foreign-owned company with ties to Iran? Degrading the environment, which has unhealthy repercussions for us all?

I’m outraged, horrified, and ashamed. Who are these elected representatives representing?

One last word on words… Corrupt political-speak isn’t the only way in which falsehoods are propagated. In my work transforming how we approach aging, I often address the language we use to describe being and growing older (e.g.: past blog posts Language Matters, Deactivate Office Ageism, and Words are Power). It’s important that our actions match our words. Just as essential is knowing that what we say and how we say it matters.

I’m stymied about what to do to reverse the rider other than venting and spreading the word. Do you have any ideas on how we can make this happen?

We know it’s not all bad news…what examples of integrity (and situations in which carefully chosen words were followed by matching actions) have you recently witnessed or been a part of?

In decades of work as a leading GeroFuturist aiming to transform the story around our culture’s approach to aging, I have often spoken and written about this issue. I continue to assert that a large and vital part of our new boldly vibrant story is dependent upon the language we use to define and describe growing older — to ourselves and others, and by those who serve and market to us. When we change or redefine the terminology we use in those descriptions, we change the perception, truth, and dynamics of getting older across the lifespan (for twenty-year-olds, as well as centenarians – and everyone else in between…).

It may sound simple, but it’s not easy. So how do we integrate individual and cultural mind shifts in order to change the “languaging” around adult development and growing older? Something has to give! A perfect example of misplaced, yet commonplace, labeling as we grow older is referring to Baby Boomers as “seniors.” I can assure you that those of us over 40 don’t relate to that at all. In fact, it makes us cringe and run in the opposite direction. Yet, “senior centers” across the country continue to bemoan and wonder why Boomers aren’t banging down their doors for “senior” services and community-building.

We clearly need new terminology to help shift the paradigm. We need a full expression of the affirmative, powerful, and even juicy aspects of aging. Old dismissive stereotypes do not consider the reality of those of us entering or beyond midlife as capable of being fully active physically, socially, mentally and professionally (to say nothing of the fact that the over-40 crowd is the largest adult consumer demographic and, thus, worthy of priority marketing and product development focus). Manifesting such transformation, as with all vital historic movements, will take patience, determination, effort, awareness, intention, time and acceptance.

As is the case with so much in life, there is not just one way to think about growing older or the terminology around that process (a process which will happen to all of us lucky enough to live “to a ripe old age”). My vision for the new story of our times is rooted in an approach toward aging that is “Ageless.”  At this juncture, this word may mean different things to different people.

A retired literary professional recently shared with me that when she hears the term “Ageless” she thinks of it as dismissive of aging, since it seems to infer wanting to avoid looking or growing older. I see the term in a different way, as being age-affirming. Ageless, Ageless Aging, Agelessness (and timeless) to me are all about transcending age at any age… all while owning our chronological age …whether 30, 40, 70…101. Agelessness involves not being defined nor limited by our chronological age at the same time as welcoming/embracing whatever age we are.

Agelessness is about transcending our limited, dismissive and insufficient attitudes toward aging so that we see ourselves and each other as whole and precious parts of a larger evolution with many births, rebirths, endings and new beginnings…no matter what our age or life stage. This does not mean we deny our aging. Instead, being Ageless and embracing The Ageless Way is evidence that we, at every age, own the vitality of life within us and our value, and remove the limits culturally placed on our youth and our elderly.

I feel so strongly about the importance of boldly shifting our definition of the word Ageless (as it applies to Ageless Aging) and proclaiming it as central to our new story of what it means to grow older, that I have titled my upcoming book The Ageless Way.

So, together, let’s re-cognize the abilities inherent in growing from youth to midlife to becoming an elder. Rather than seeing Agelessness as working against the fulfilling life all of us can envision for ourselves, our communities, our world, we will move forward with that word as a testament to our ability to surpass the heretofore ingrained and perceived limitations of aging. Will you join me on that journey?

What does being “Ageless” mean to you and what is your reaction when you hear that word? What are some words associated with growing/being older which no longer have any bearing on the NEW story of our age?