Everyone wants long term success. But it is elusive for most.

Long term success is dependent on knowing where you are now and where you are headed. Then closing the gap. Frequently. Continuously.  Whether it’s your business, your career or your life at home., it’s easy to get off track, lose touch or get buried under. Without a true sense of where you are in the moment, it is impossible to realize your dreams or be a leader in your field.

Re-calibrate your profound knowledge

The only way we can take 100% responsibility for sustaining our success is to keep re-calibrating-in every aspect of our lives and organizations.

Key to successful recalibration is to acquire what my dear departed mentor, Dr. W. Edwards Deming, coined as Profound Knowledge. This umbrella phrase emphasizes understanding change and how to measure it, being aware of emerging trends and shifts, and learning how to apply this knowledge to leading and sustaining long term success.

Bottom line: If we don’t acquire Profound Knowledge we cannot know how to prepare for and leverage coming change, thus how to sustain our success long term.

Understanding change means understanding shifts in our personal world as well as tracking trends that capsize us, overtake us, or cause us to flounder.

Learning the Hard Way

Unfortunately one of my Gen X male clients learned this the hard way. A rising star in his field and recently married, he was planning far a great future for his kids, tons of time for fun and all the trappings of success. As if out of the blue, the rug got pulled out from under him. His “Happy Homemaker” wife fled, saying I’m out of here!

Somewhere along the way there was a breakdown or perhaps many small fissures below the surface. Had they been recalibrating an checking in with each other, communicating the truth of what was so for each of them…perhaps they could have saved their marriage…or at least ended it with love, grace, and forgiveness.

Even in the most secure relationships, unexpected change happens to ruffle our plans. A recently returned to work mother of teenage kids reported that her new career is now going gangbusters and she no longer worries about the empty-nest . But, the new ripple in her life is that her once very successful husband, in his late 40’s, now faces an unknown future. Surprised by the shifts in his industry, “suddenly” he and his business partner are facing the probability of closing their doors. What once appeared to be the sure path to their dreams, is no crumbling beneath them.

Change is inevitable. If you can learn what Profound Knowledge is and apply it you can avoid these same pitfalls and NOT LEARN THE HARD WAY!

What steps are you going to take to future cast your long term success?

However, from the vibrating heart of our dissipating structures comes the promise of our true greatness: a greatness of awareness and action that will change the world. From the midst of the evolving Great Transition, we leave the Great Recession and the uplifting Obama era behind us as we enter an unknown, unchartered new cycle of populism and extreme radicalism ripping our valued democratic tenets to shreds and putting each of us on the line.  This Great Shift demands that we each unlock our potential for greatness which lives in each of us, and we are being called to make a difference. That is the premise of The Greatness Challenge, in which I offer a template for embracing and embodying our unique Signature Greatness DNA^SM to unleash our personal and collective greatness.

The Greatness Challenge is a manifesto for the growing wave of us who want to add value in all we do and who are being called to personal and collective evolution—from dentists to doctors, executives to engineers, artists to teachers and visionary leaders and futurists who are looking to redesign their lives so that every moment counts . . . for those of you who seek work that not only fills your bank accounts but your “values” bank as you yearn to do well doing good . . . for leaders who seek a pathway to visionary leadership, so the impact you have is of the greatest benefit for all.

To be one of the first to hear about The Greatness Challenge when it releases join us in the Secret Facebook Group here.

In her Huff Post 50+ article, Women Over 50 Are Invisible? I Must Have Missed The Memo, Erica Jagger asks “Here’s an if-a-tree-falls-in-the-forest question: if society didn’t tell older women they were invisible, would older women still feel invisible?” She shares her surprise at another over-50 writer’s depressing acceptance/submission to the idea that women of a certain age have little value or appeal.

When something is invisible, it is unable to be seen, unobservable, the opposite of detectable, obvious, visible. Sometimes, as in films, comics and other media, invisibility happens through magical means (or like the Wizard of Oz, simply with the aid of a curtain) and can be a desired state.

I address this timely issue and perspective in my forthcoming newest book, The Ageless Way, as evidenced in the italicized excerpts below:

One of the biggest fears we have about aging is of becoming invisible, irrelevant to the world. Women, who are valued for their appearance first and foremost in our society, tend to feel this diminishment more acutely than men as they age.

The negative side of being invisible is clear to most of us. The world no longer seems to notice or care about us or what we have to say. We seem to lose our voice because no one is listening. Sometimes, we don’t even use our voice because we don’t believe we’ll be heard, so why bother? Being invisible contributes to the vexing problem of low self-esteem, robbing women of the confidence they need to stand up and make a difference.

But there is a positive side to being invisible, as Doris Lessing captures so eloquently, “And then not expecting it, you become middle-aged and anonymous. No one notices you. You achieve a wonderful freedom. It is a positive thing. You can move about, unnoticed and invisible.”

Lessing had it right that there is a power to being able to work behind the scenes and make change without worrying about our own egos. We have the ability to go with the flow of nature, of life, and the profound opportunity to influence others to make earth-shattering changes without anyone even realizing we are doing so.

Thus, we women must step forward today and act on our power to make a difference—through our votes, purchases, leadership, vision, and yes, entrepreneurial success. Striving for meaningful, sustainable, and profitable success is necessary if we are to have the resources and power to lead significant change—at any age and for all ages.

 The challenge is to balance the invisible and the visible, to know when we need to work behind the scenes and when we need to speak up and be heard—be present. We need to learn how to marry our invisible power with our visible, visionary leadership.

 We need to lead the way toward women being a powerful presence for change without losing the invisibility required to effect that change. I suggest we start by recognizing the power of invisibility in the first place and understanding that to be invisible doesn’t mean to be inadequate or without value or voice—just the opposite.

 Invisibility is inherently powerful. By understanding and learning how to use this power, we will begin to see more clearly the times when stepping out of the shadows will make remaining in the shadows the only way to shine a light on a future that matters, to all of us.

 In what circumstances have you felt invisible? Most visible? When have you best balanced being visible and invisible?

(NOTE: If you want to learn more about The Ageless Way, or to order an advance copy, please contact me at Karen@KarenSands.com)

(Image Credit: Photo by Clarita on morgueFile).