Everyone wants long term success. But it is elusive for most.

Long term success is dependent on knowing where you are now and where you are headed. Then closing the gap. Frequently. Continuously.  Whether it’s your business, your career or your life at home., it’s easy to get off track, lose touch or get buried under. Without a true sense of where you are in the moment, it is impossible to realize your dreams or be a leader in your field.

Re-calibrate your profound knowledge

The only way we can take 100% responsibility for sustaining our success is to keep re-calibrating-in every aspect of our lives and organizations.

Key to successful recalibration is to acquire what my dear departed mentor, Dr. W. Edwards Deming, coined as Profound Knowledge. This umbrella phrase emphasizes understanding change and how to measure it, being aware of emerging trends and shifts, and learning how to apply this knowledge to leading and sustaining long term success.

Bottom line: If we don’t acquire Profound Knowledge we cannot know how to prepare for and leverage coming change, thus how to sustain our success long term.

Understanding change means understanding shifts in our personal world as well as tracking trends that capsize us, overtake us, or cause us to flounder.

Learning the Hard Way

Unfortunately one of my Gen X male clients learned this the hard way. A rising star in his field and recently married, he was planning far a great future for his kids, tons of time for fun and all the trappings of success. As if out of the blue, the rug got pulled out from under him. His “Happy Homemaker” wife fled, saying I’m out of here!

Somewhere along the way there was a breakdown or perhaps many small fissures below the surface. Had they been recalibrating an checking in with each other, communicating the truth of what was so for each of them…perhaps they could have saved their marriage…or at least ended it with love, grace, and forgiveness.

Even in the most secure relationships, unexpected change happens to ruffle our plans. A recently returned to work mother of teenage kids reported that her new career is now going gangbusters and she no longer worries about the empty-nest . But, the new ripple in her life is that her once very successful husband, in his late 40’s, now faces an unknown future. Surprised by the shifts in his industry, “suddenly” he and his business partner are facing the probability of closing their doors. What once appeared to be the sure path to their dreams, is no crumbling beneath them.

Change is inevitable. If you can learn what Profound Knowledge is and apply it you can avoid these same pitfalls and NOT LEARN THE HARD WAY!

What steps are you going to take to future cast your long term success?

In his book, All I Really Need to Know I Learned in Kindergarten, Robert Fulghum offers essential tidbits of wisdom most of us learned as children, including “Share everything. Dont take things that aren’t yours. Put things back where you found them.”

In the last decade or so, adults have been revisiting these essential lessons in new ways, creating businesses and opportunities for what has been dubbed “The Sharing Economy,” a business concept based on renting or borrowing goods and services, rather than owning them. Though this idea is not new — libraries are one of the oldest examples, volunteering another — the advent of technology has made sharing a variety of resources easier than ever, impacting how we live and how we choose products and services.

As described by Benita Matofska of The People Who Share“The Sharing Economy is a socio-economic ecosystem built around the sharing of human and physical resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations.”

Advocates of sharing who engage in this practice, which is sometimes called The Collaborative Economy, do so for financial and/or social/communal reasons, as well as flexibility and/or ensuring a more sustainable world. Examples of some of the better-known companies that have emerged out of the sharing concept include: Airbnb, ZipCar, Lyft, Uber, Craigslist, TaskRabbit, Pinterest, and GiftCardSwapping, to name just a few.

A 2013/2014 report based on two surveys conducted by Vision Critical’s Voice of Market states that there are 80 million “sharers” in the U.S. Though it claims nearly half of sharers across the globe are under 35, there are still a significant percentage (between 19-40 percent) of participants, particularly in America, and particularly outside urban centers, who are 55+. Regardless of age, location or other differences (e.g.: higher incomes), however, the study asserts that “..all businesses need to know that sharers are not a niche market. Sharers are part of the mainstream set of customers that businesses can’t afford to ignore.” Additionally, those over 40 are not only consumers but also solopreneurs and entrepreneurs, many focused on the Triple Bottom Line of people, planet, and profits.

As with all new ideas, start-ups in The Sharing Economy may need tweaks to ensure best practices for the greatest number of people (including safety and liability). That said, it appears this concept is here to stay. Despite any resistance we have to changes, what has been proven time and again is human’s ability to adapt to circumstances. As we move through life’s transitions, including the changes that come with The Sharing Economy, perhaps it is wise to be mindful of even more of the words from Robert Fulghum’s aforementioned book, which are excerpted below.

~ Play fair.
~ Don’t hit people.
~ Clean up your own mess.
~ Say you’re sorry when you hurt somebody.
~ Live a balanced life – learn some and drink some and draw some and paint some and sing and dance and play and work everyday some.
~ Take a nap every afternoon.
~ When you go out into the world, watch out for traffic, hold hands, and stick together.
~ Be aware of wonder.

In what ways have you participated/are you participating in The Sharing Economy?

Get a sneak peek into Karen’s Amazon #1 Best Seller, “The Ageless Way” Claim your FREE chapter, “Agelessness Across Generations” download here. 

In 2017 surveys showed a large majority of Boomers planning to continue working past retirement age, some by necessity and some by design. But now we can see signs of economic recovery with over 50 percent of Boomers born in 1946 saying they are now fully retired.

Does this mean that Boomers are headed for “Retirement as usual”? I highly doubt it. All this means is that necessity is becoming less of a driving force, enabling more and more of us to design the Third and Fourth Age of our lives.

As more and more employers recognize the need to capitalize on their experienced workforce before losing them, we should see an increasing emphasis on flexible work arrangements—part-time work, consulting, and job sharing, just to name a few. This in turn will provide more visible options for Boomers to consider beyond the false dichotomy of retiring or not retiring.

Forward-thinking companies have already begun this shift, but far too many are not looking past their own noses and preparing now for the coming wave of Boomers making pivotal choices about how to design their lives. For many businesses, the planning for a changing workforce won’t happen until the sheer numbers of Boomers on the precipice of leaving reach a critical mass.

This is a huge mistake for these businesses, of course, but this lack of foresight does not have to extend to the rest of us.

We all have the opportunity, no matter our age or stage, to design our futures starting today. You don’t have to wait for your company to provide options for you. Now is the time to develop your own game plan, to think BIG about the next stage of your life, and to then create your own options to make that big vision happen.

This may mean going to your employer and laying out your plans and what you need from them to make those plans happen in ways that are advantageous for both of you. Or this may mean laying out a succession and exit strategy that takes you into your own business, your chance to combine profit and purpose, to make a living and a difference while enjoying more flexibility to work where and when you want.

I suspect that future surveys of Boomers will demonstrate far more variety in working arrangements as well as many more Boomerpreneurs on the horizon. This will be not only a result of economic recovery but also a stimulus toward economic growth and sustainable success for individuals, our nation, and the planet.

Have you figured out What’s Next for you as you head into your Third or Fourth Age?

I want to respond to a query I’m often asked: “Why do you prefer to focus on the forty-plus segment versus solely focusing on fifty-plus, especially Baby Boomers?” My response is much the same as David Wolfe’s on this topic, as he describes the future of the Ageless Market:

“Markets over forty will grow at a far faster clip than markets under forty.”

This changes everything. Marketing and sales become all about serving the Ageless Market, principally Ageless Women.

As you are well aware now, the 50-plus demographic is an unstoppable powerful force for change, which is impacting the United States economy, as well as most other economies, and will for generations to come.

The group of “oldies but goodies” now 50-plus are expected to represent 54 percent of the over-25 population by 2032. With thirty more years now added to expected lifespans, this group is morphing everything in its path as it moves from an elongated productive midlife into a later and later onset of old old age. A briefing paper prepared for AARP by Oxford Economics states that this force of older people in the United States alone is composed of 106 million people responsible for at least $7.1 trillion in annual economic activity—a figure that is expected to reach well over $13.5 trillion in real terms by 2032.

It is important to note that the Longevity Economy isn’t just defined by demographics. This term also applies to the total of all economic activity related to serving the needs of the post-40s in the United States, as well as the products and services this same demographic purchases directly and the continued economics their spending  engenders.

Echoing my own take on the Longevity Economy, the briefing report concludes that this is not a passing phenom- enon. Long after we 40-plussers are past tense, longer and longer life spans will result in continuously occurring large post-40 populations.

I want to share another striking and telling statistic from the briefing paper that nails the import and impact of this new economic trend “The over-50 population controls almost 80% of U.S. aggregate net worth; the average wealth of households headed by people over 50 is almost three times the size of those headed by people aged 25 to 50.”

The Effect of Longevity on Our Future Economy

We know that living longer, healthier lives, coupled with the sheer numbers of the aging Boomer population, presents us all with a financial challenge. How do we make our money last as long as we do?

Sound financial planning is an obvious answer. It’s also an ideal-world answer. In the real world, the aftereffects of the Great Recession, the costs of caring for parents and children, and the denial of the eventual effects of aging on our health are just a few factors that can make financial planning insuf- ficient to secure the future.

For many, the solution is to work past traditional retire- ment age, some by necessity but many others out of a desire to keep working. Individuals and companies are catching on to the idea of flexible working options, particularly those that allow telecommuting, job sharing, and shorter workweeks. These are benefits not just for Boomers but for the younger working generations as well.

Most age-friendly ideas for the workplace (and indeed for our homes and communities) are beneficial to all ages and stages. The sooner organizations and governments recognize this growing customer demand (and the more we emphasize it), the more prosperous and secure we will all be, in the workplace and as a nation.

To read further on The Longevity Economy please check out chapter 2 in my Amazon Bestseller Gray is the New Green.

Amazon #1 Best Seller Author of 11 books including The Ageless Way, Gray is the New Green, Visionaries Have Wrinkles, The Greatness Challenge and more.

However, from the vibrating heart of our dissipating structures comes the promise of our true greatness: a greatness of awareness and action that will change the world. From the midst of the evolving Great Transition, we leave the Great Recession and the uplifting Obama era behind us as we enter an unknown, unchartered new cycle of populism and extreme radicalism ripping our valued democratic tenets to shreds and putting each of us on the line.  This Great Shift demands that we each unlock our potential for greatness which lives in each of us, and we are being called to make a difference. That is the premise of The Greatness Challenge, in which I offer a template for embracing and embodying our unique Signature Greatness DNA^SM to unleash our personal and collective greatness.

The Greatness Challenge is a manifesto for the growing wave of us who want to add value in all we do and who are being called to personal and collective evolution—from dentists to doctors, executives to engineers, artists to teachers and visionary leaders and futurists who are looking to redesign their lives so that every moment counts . . . for those of you who seek work that not only fills your bank accounts but your “values” bank as you yearn to do well doing good . . . for leaders who seek a pathway to visionary leadership, so the impact you have is of the greatest benefit for all.

To be one of the first to hear about The Greatness Challenge when it releases join us in the Secret Facebook Group here.