Everyone wants long term success. But it is elusive for most.

Long term success is dependent on knowing where you are now and where you are headed. Then closing the gap. Frequently. Continuously.  Whether it’s your business, your career or your life at home., it’s easy to get off track, lose touch or get buried under. Without a true sense of where you are in the moment, it is impossible to realize your dreams or be a leader in your field.

Re-calibrate your profound knowledge

The only way we can take 100% responsibility for sustaining our success is to keep re-calibrating-in every aspect of our lives and organizations.

Key to successful recalibration is to acquire what my dear departed mentor, Dr. W. Edwards Deming, coined as Profound Knowledge. This umbrella phrase emphasizes understanding change and how to measure it, being aware of emerging trends and shifts, and learning how to apply this knowledge to leading and sustaining long term success.

Bottom line: If we don’t acquire Profound Knowledge we cannot know how to prepare for and leverage coming change, thus how to sustain our success long term.

Understanding change means understanding shifts in our personal world as well as tracking trends that capsize us, overtake us, or cause us to flounder.

Learning the Hard Way

Unfortunately one of my Gen X male clients learned this the hard way. A rising star in his field and recently married, he was planning far a great future for his kids, tons of time for fun and all the trappings of success. As if out of the blue, the rug got pulled out from under him. His “Happy Homemaker” wife fled, saying I’m out of here!

Somewhere along the way there was a breakdown or perhaps many small fissures below the surface. Had they been recalibrating an checking in with each other, communicating the truth of what was so for each of them…perhaps they could have saved their marriage…or at least ended it with love, grace, and forgiveness.

Even in the most secure relationships, unexpected change happens to ruffle our plans. A recently returned to work mother of teenage kids reported that her new career is now going gangbusters and she no longer worries about the empty-nest . But, the new ripple in her life is that her once very successful husband, in his late 40’s, now faces an unknown future. Surprised by the shifts in his industry, “suddenly” he and his business partner are facing the probability of closing their doors. What once appeared to be the sure path to their dreams, is no crumbling beneath them.

Change is inevitable. If you can learn what Profound Knowledge is and apply it you can avoid these same pitfalls and NOT LEARN THE HARD WAY!

What steps are you going to take to future cast your long term success?

However, from the vibrating heart of our dissipating structures comes the promise of our true greatness: a greatness of awareness and action that will change the world. From the midst of the evolving Great Transition, we leave the Great Recession and the uplifting Obama era behind us as we enter an unknown, unchartered new cycle of populism and extreme radicalism ripping our valued democratic tenets to shreds and putting each of us on the line.  This Great Shift demands that we each unlock our potential for greatness which lives in each of us, and we are being called to make a difference. That is the premise of The Greatness Challenge, in which I offer a template for embracing and embodying our unique Signature Greatness DNA^SM to unleash our personal and collective greatness.

The Greatness Challenge is a manifesto for the growing wave of us who want to add value in all we do and who are being called to personal and collective evolution—from dentists to doctors, executives to engineers, artists to teachers and visionary leaders and futurists who are looking to redesign their lives so that every moment counts . . . for those of you who seek work that not only fills your bank accounts but your “values” bank as you yearn to do well doing good . . . for leaders who seek a pathway to visionary leadership, so the impact you have is of the greatest benefit for all.

To be one of the first to hear about The Greatness Challenge when it releases join us in the Secret Facebook Group here.

Marco Rubio recently announced his run for the presidency of the United States. In his statements, and in what is clearly being interpreted as a snub to Hillary Clinton, he suggested that we do not need “a candidate of yesterday” and declared himself a “generational choice.” What does it mean to want to nullify both history and the experiences of a person who has lived longer (to say nothing of her diverse experiences which have inspired women’s leadership on a global scale in what is known as “The Hillary Effect”)? How does someone who claims to want to be the leader of the free world act so dismissively about the fastest growing population (those over 65), which, according to the U.S. Department of Health and Human Services’ Administration for Community Living numbered 39.6 million in 2009 and is anticipated to reach over 72 million by 2030?

In the past, I’ve written about my shock upon hearing from clients, colleagues, and even family members, that Hillary Clinton is too old to run for president in 2016. Yet, when I press for an age that is “too old,” no one is able to answer me. Why? There is no such age. The myth that there is has its roots in views and expectations about aging that have gone unquestioned for decades, perhaps centuries. Many of us even parrot it to ourselves when we are anxious to take a leap into something new. It does not seem to be changing even as we live longer, healthier, active lives to unprecedented ages. We rarely think to question it, yet when we do (as I have done with the Clinton example above), we find it falls apart. Ageism has no basis in reality.

Of course, Hillary Clinton’s age is not the only issue here. There’s something else emerging from the shadows. Both genders experience ageism, but for women the bigotry is especially potent. Ageism is always mixed with and strengthened by sexism. Unfortunately, both are embedded in society’s story about aging and women…in our story. No matter our political stance, age, or gender, we have all internalized this narrative to some degree.

In a show on Sirius XM Satellite Radio, host John Fugelsang and guests discussed bracing for the likely ageism and sexism which will accompany Clinton’s candidacy. Their comments included foreseeing the racism concerning the Obama presidency being replaced with sexism, increasing disparaging remarks about Clinton’s age (despite the irony of her being the same age as Mitt Romney or the fact that Ronald Reagan was older when he became president and served two terms) and more focus on, and constant judging of, her appearance (her suits, glasses, and hairstyles…), which happens rarely, if ever, when considering male candidates.

Despite cultural gains regarding treatment of women (after all, before 1920 we didn’t even have the right to vote…), the continuing sexism, workplace discrimination, and crimes against women are staggering. Even though many issues go under-reported, statistics substantiate the issues women face across the globe, such as The United Nations Development Programme’s information that 3 out of every 10 women report having experienced violence by an intimate partner and, globally, women hold less than 22% of parliamentary (hence decision-making) seats. It also remains indisputable that women still make less than men for the same work. In fact, that issue remains so prevalent that an annual “holiday” was created; Equal Pay Day aims to draw attention to the additional number of days women have to work to earn the same money as men earned the previous year.

It’s time to change the story we tell as a society and the story we tell to and about ourselves. For women, especially, the old misogynistic story about aging is a powerful weapon against us, no matter our age, stage or cycle, a mis-story that starts when we’re young, in how we view older women, and only builds from there, preventing us from realizing the potential for greatness that ripens as we age. We owe it to ourselves and to generations to come to step forward visibly and be not who we should be as we age but who we can be.

And here’s to an election cycle in which we all consider who to vote for with civility and without discriminating against any candidate’s gender, party, age or race.

What experiences have you had with ageism and/or sexism and how have you resolved them? Do “-isms” create schisms?

(Image Credit: Photo by essygie)