Everyone wants long term success. But it is elusive for most.

Long term success is dependent on knowing where you are now and where you are headed. Then closing the gap. Frequently. Continuously.  Whether it’s your business, your career or your life at home., it’s easy to get off track, lose touch or get buried under. Without a true sense of where you are in the moment, it is impossible to realize your dreams or be a leader in your field.

Re-calibrate your profound knowledge

The only way we can take 100% responsibility for sustaining our success is to keep re-calibrating-in every aspect of our lives and organizations.

Key to successful recalibration is to acquire what my dear departed mentor, Dr. W. Edwards Deming, coined as Profound Knowledge. This umbrella phrase emphasizes understanding change and how to measure it, being aware of emerging trends and shifts, and learning how to apply this knowledge to leading and sustaining long term success.

Bottom line: If we don’t acquire Profound Knowledge we cannot know how to prepare for and leverage coming change, thus how to sustain our success long term.

Understanding change means understanding shifts in our personal world as well as tracking trends that capsize us, overtake us, or cause us to flounder.

Learning the Hard Way

Unfortunately one of my Gen X male clients learned this the hard way. A rising star in his field and recently married, he was planning far a great future for his kids, tons of time for fun and all the trappings of success. As if out of the blue, the rug got pulled out from under him. His “Happy Homemaker” wife fled, saying I’m out of here!

Somewhere along the way there was a breakdown or perhaps many small fissures below the surface. Had they been recalibrating an checking in with each other, communicating the truth of what was so for each of them…perhaps they could have saved their marriage…or at least ended it with love, grace, and forgiveness.

Even in the most secure relationships, unexpected change happens to ruffle our plans. A recently returned to work mother of teenage kids reported that her new career is now going gangbusters and she no longer worries about the empty-nest . But, the new ripple in her life is that her once very successful husband, in his late 40’s, now faces an unknown future. Surprised by the shifts in his industry, “suddenly” he and his business partner are facing the probability of closing their doors. What once appeared to be the sure path to their dreams, is no crumbling beneath them.

Change is inevitable. If you can learn what Profound Knowledge is and apply it you can avoid these same pitfalls and NOT LEARN THE HARD WAY!

What steps are you going to take to future cast your long term success?

However, from the vibrating heart of our dissipating structures comes the promise of our true greatness: a greatness of awareness and action that will change the world. From the midst of the evolving Great Transition, we leave the Great Recession and the uplifting Obama era behind us as we enter an unknown, unchartered new cycle of populism and extreme radicalism ripping our valued democratic tenets to shreds and putting each of us on the line.  This Great Shift demands that we each unlock our potential for greatness which lives in each of us, and we are being called to make a difference. That is the premise of The Greatness Challenge, in which I offer a template for embracing and embodying our unique Signature Greatness DNA^SM to unleash our personal and collective greatness.

The Greatness Challenge is a manifesto for the growing wave of us who want to add value in all we do and who are being called to personal and collective evolution—from dentists to doctors, executives to engineers, artists to teachers and visionary leaders and futurists who are looking to redesign their lives so that every moment counts . . . for those of you who seek work that not only fills your bank accounts but your “values” bank as you yearn to do well doing good . . . for leaders who seek a pathway to visionary leadership, so the impact you have is of the greatest benefit for all.

To be one of the first to hear about The Greatness Challenge when it releases join us in the Secret Facebook Group here.

First, the fundamentals. Tinder, for anyone unfamiliar with the name, is known as a popular dating app that you can download to your phone or other technological device (like an ipad or ipod touch) and search through photos and brief descriptions of people in your local area who you might want to meet. You can swipe each photo either left or right, depending on whether or not you find the person attractive. If a person also shows interest in your Tinder information, messaging is enabled and you can begin chatting and take it from there.

A newly created paid version of the previously free app, called Tinder Plus, has now been launched. In this new premium addition, users can undo an accidental swipe, which in the past would have meant that information was lost. Additionally, there is a Tinder Passport function, which apparently will let users change their location to navigate between not only those who are local, but others in destinations around the world, as well.

What’s causing a stir is that this new premium edition comes at a literally higher cost for people over a certain age.

Tinder is one of over 150 brands (along with OKCupid.com, Chemistry.com, Ask.com) owned by IAC, a media conglomerate chaired by Barry Diller (IAC.com). According to a March 2, 2015 All Tech Considered blog by Sam Sanders on NPR.com (“Tinder’s Premium Dating App Will Cost You More If You’re Older”), “Tinder told NPR that U.S. users will pay $9.99 for Tinder Plus if they’re under 30, and $19.99 per month if they’re 30 or older. U.K. users between the ages of 18 and 27 will be charged 3.99 pounds per month, and users 28 and older will be charged 14.99 pounds per month.”

This isn’t the first occasion in which Tinder has been accused of some type of discrimination. In her July 3, 2014 thinkprogress.org post, “The Tinder Lawsuit: What We Don’t Talk About When We Talk About Women in Tech,” Jessica Goldstein writes “Tinder co-founder and former marketing executive Whitney Wolfe is suing the dating app she helped start. She’s accusing co-founder Justin Mateen and Chief Executive Officer and co-founder Sean Rad of harassment, discrimination, verbal abuse, and erasing her title and contributions to the company because, in their words, she was a ‘girl’.” That suit, one among several regarding sexism in Silicon Valley, was apparently settled.

Despite this information, Tinder is not the only site charging regular monthly fees for anyone seeking companionship. Websites such as topconsumerreviews.com have reviews about various online dating sites, which include information about pricing structures. While the bulk of sites appear “free to join,” depending on which membership level and services you want, most will then have monthly membership fees ranging from approximately $10 to $60.

But back to Tinder and its particular under 30/over 30 divide… Tinder’s website includes a line saying “Any swipe can change your life.” What do you think? Will you download, swipe and support this service? Or are you more in favor of taking a swipe at the company’s distinctly ageist approach and finding other forums for your dating desires?

(Image Credit: flames by Crystl, Flickr.com)