Everyone wants long term success. But it is elusive for most.

Long term success is dependent on knowing where you are now and where you are headed. Then closing the gap. Frequently. Continuously.  Whether it’s your business, your career or your life at home., it’s easy to get off track, lose touch or get buried under. Without a true sense of where you are in the moment, it is impossible to realize your dreams or be a leader in your field.

Re-calibrate your profound knowledge

The only way we can take 100% responsibility for sustaining our success is to keep re-calibrating-in every aspect of our lives and organizations.

Key to successful recalibration is to acquire what my dear departed mentor, Dr. W. Edwards Deming, coined as Profound Knowledge. This umbrella phrase emphasizes understanding change and how to measure it, being aware of emerging trends and shifts, and learning how to apply this knowledge to leading and sustaining long term success.

Bottom line: If we don’t acquire Profound Knowledge we cannot know how to prepare for and leverage coming change, thus how to sustain our success long term.

Understanding change means understanding shifts in our personal world as well as tracking trends that capsize us, overtake us, or cause us to flounder.

Learning the Hard Way

Unfortunately one of my Gen X male clients learned this the hard way. A rising star in his field and recently married, he was planning far a great future for his kids, tons of time for fun and all the trappings of success. As if out of the blue, the rug got pulled out from under him. His “Happy Homemaker” wife fled, saying I’m out of here!

Somewhere along the way there was a breakdown or perhaps many small fissures below the surface. Had they been recalibrating an checking in with each other, communicating the truth of what was so for each of them…perhaps they could have saved their marriage…or at least ended it with love, grace, and forgiveness.

Even in the most secure relationships, unexpected change happens to ruffle our plans. A recently returned to work mother of teenage kids reported that her new career is now going gangbusters and she no longer worries about the empty-nest . But, the new ripple in her life is that her once very successful husband, in his late 40’s, now faces an unknown future. Surprised by the shifts in his industry, “suddenly” he and his business partner are facing the probability of closing their doors. What once appeared to be the sure path to their dreams, is no crumbling beneath them.

Change is inevitable. If you can learn what Profound Knowledge is and apply it you can avoid these same pitfalls and NOT LEARN THE HARD WAY!

What steps are you going to take to future cast your long term success?

Perhaps we should drop the label “senior” or redefine it. Clearly this term has helped to embed ageist stereotypes into our societal psyche. It used to be, as David Wolfe, author of the pioneering books Serving the Ageless Market (1990) and Ageless Marketing (2003), wrote,

“Senior is not an inherently negative term…Being a senior used to connote a superior standing in every context but aging.”

Sure, many don’t mind enjoying the “senior” discounts. And for those who do retire—fully or partially—the advantages of having more free time, fewer demands, and less stress overall are additional perks.

But of course we don’t have to wait until we retire to create this kind of lifestyle. We don’t have to retire at all.

In fact, many characteristics of the stereotypical senior citizen don’t really have much to do with age at all. Or at least they don’t have to be related to age, even if we as a society have somewhat arbitrarily decided they

One of the most important tasks we have together, all generations, is to change the story we tell one another and ourselves about aging.

These characteristics can include retirement, volunteer work, adapting our lifestyle to physical changes, having more control over our time and environment. All of these are choices we might make at any age.

So if we strip away other people’s definitions of what it means to age, what it means to be over 30, 40, 50, 60, 70, 80, 90, 100…where does that leave us? How do we define ourselves as protagonists in our own aging story?

We all have different comfort levels with various terms. Some shy away from “elderly” but don’t mind being seen as an “Elder.” Some don’t mind being called “older” but feel uncomfortable being called simply “old.” Yet another person might get fed up with euphemisms and actually demand to be called “old,” dammit!

I’ve always relished the term “Crone,” the idea of taking back its original meaning of wise old woman. Some, including those who have chosen not to have children, prefer to be seen as grandmother. In ancient times, the Crone was valued and revered as a wise and prophetic goddess in her own right. Traced back to pre-history, societies that are thought to have been the first “partnerships” between women and men lasted for about 20,000 years. Then as Riane Eisler describes in her underground classic, The Chalice and the Blade (1988), these early societies “veered off on ‘a bloody 5,000-year detour’ of male domination.” Along with these partnership societies, the Crone and all images of the positive feminine were devalued, leaving only the Divine Feminine (e.g., Mother Mary) as the preferred universal Mother image to survive intact into our modern day.

Fortunately, today’s twenty-first century women are resuscitating the whole panoply of feminine archetypal goddesses, like those we have buried way below our consciousness carrying the powerful energy of the Black Madonna, the flip side of Mother Mary (e.g., Mary Magdalene, Sophia, Kali Ma, Kuan Yin, and more), so that we can reclaim our fullness by embodying the whole range of our womanhood.

I’ll tell you a secret. Every time I write—for my blog, for a workshop or keynote, for a book or article—I have to stop yet again and consider this issue: What do we call ourselves? Elders? Do I avoid the word “old” or use it unabashedly? Do I refer to us as aging or stick to euphemisms or numbers, like post-50? Maybe the over-sixties? But what about including 40-plus? Boomers…and older? Matures? How do we distinguish between the early and late Boomers, who are as different as the Brat Pack is from the Beatles? At what point do generational labels lose their usefulness?

Amazon #1 Best Seller Author of 11 books including The Ageless Way, Gray is the New Green, Visionaries Have Wrinkles, The Greatness Challenge and more.

I often say that most of us have the potential to do 95 percent of our best work in the last 5 percent of our lives. As we age, we become well poised to offer a range of perspectives and skills, which can only come with time and experience. This is true throughout our lives starting from when we are babies learning how to walk and speak. Our middle and later years can be a time in which many of us have raised families, had some success in our work (and perhaps reached the silver ceiling…), and may wish to pursue old (or new) dreams if we have the ability, opportunity, time and financial security.

A perfect example of someone who has learned from experience and is using her personal history and decades-long patience to find opportunity, satisfaction, and meaning is 91-year-old Barbara Beskind. Beskind was the focus of a Today Money piece by Scott Stump (February 25, 2015, Today.com), the title of which tidily sums up her story: ‘Age is not a barrier’: Tech designer, 91, lands her dream job in Silicon Valley. 

Beskind’s inventiveness began “out of necessity” during the Great Depression in the 1920’s. As she tells it, “I wanted to make a hobby horse, and I made it out of old tires. I learned a lot about gravity because I fell off so many times.” Despite having decided by 10 years old that she wanted to be an inventor, a high school counselor told her that females weren’t accepted at engineering school. She, therefore, pursued other avenues and hobbies until two years ago, at 89, she had an opportunity to follow her original dream. Beskind applied and was hired for a one-day-a-week job testing and designing aging-related products at the Silicon Valley global design firm, IDEO, where she still works today.

While praising the welcoming inter-generational culture and atmosphere at the company, in the Today story Beskind also shared her perspective about hiring someone from her generation for that position. Suggesting that many younger designers “…can’t put themselves in the shoes of the elderly” and, therefore, often design for fashion rather than functionality, she shared her feeling that “… elderly people bring experience that you can’t teach.” 

The idea of pursuing one’s passion and meaning in an “encore career,” a career after retirement, is becoming increasingly popular as we live longer and have more opportunities. Whether following through on an old dream or creating a new one, if situations permit, many of us find our satisfaction in such pursuits.

My own experience involved shifting careers in midlife (in what I have since termed my second “midlife reclamation”) from a successful corporate career to that of an educational GeroFuturist with my own consulting, coaching and publishing business. Was it easy? Not at all! Transition rarely is. Experiencing somewhat of a crisis of the Soul, I agonized while reviewing who I was and wanted to be, what was most important to me and how I could find meaning, significance and fulfillment while also giving back and making a difference for others. These are often common hallmarks for anyone pursuing their heartfelt passion and/or looking to have an encore career, whether by choice or even by necessity.

Career changes, whether they follow retirement or not, may involve some unexpected shifts, detours or delays. For those of us who are ready, Radical Reinvention is in order. Sometimes, when we consciously choose to pursue a process of breaking away from what was to what can be, we will traverse what I have long called The Canyon of the Soul. In this trek you will transform based on the best of you, as well as reclaiming the core of what really matters to you. As I mentioned in my February 11, 2014 blog, False Alarm: Reinvention is Boomer Friendly (www.karensands.com/false-alarm-reinvention-is-boomer-friendly), “Now is the last chance we get to embrace the gift of turning crisis into opportunities.”

Yes, you often have to toss out old definitions of yourself and of success, as well as aspects of your life that do not really matter, that are merely clutter. You have to remove the tangential plot lines, the side stories that distract from the main plot, and sometimes you have to even cut characters who are dragging the story down. Radical Reinvention is a purification process, getting down to your essence, to your Signature Greatness DNA, and to your core values. At the same time, you don’t have to toss the gold with the dross, so it is key to know yourself and have a clear vision.

Eight decades after dreaming of becoming an inventor, Barbara Beskind chose to make her vision a reality. Her story exemplifies that dreams can be achieved at any age. I imagine (and hope) that as we live longer, stories like this will become commonplace.

 Do you have an old dream you are pursuing? What advice do you have for others wanting to do the same?

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In 2017 surveys showed a large majority of Boomers planning to continue working past retirement age, some by necessity and some by design. But now we can see signs of economic recovery with over 50 percent of Boomers born in 1946 saying they are now fully retired.

Does this mean that Boomers are headed for “Retirement as usual”? I highly doubt it. All this means is that necessity is becoming less of a driving force, enabling more and more of us to design the Third and Fourth Age of our lives.

As more and more employers recognize the need to capitalize on their experienced workforce before losing them, we should see an increasing emphasis on flexible work arrangements—part-time work, consulting, and job sharing, just to name a few. This in turn will provide more visible options for Boomers to consider beyond the false dichotomy of retiring or not retiring.

Forward-thinking companies have already begun this shift, but far too many are not looking past their own noses and preparing now for the coming wave of Boomers making pivotal choices about how to design their lives. For many businesses, the planning for a changing workforce won’t happen until the sheer numbers of Boomers on the precipice of leaving reach a critical mass.

This is a huge mistake for these businesses, of course, but this lack of foresight does not have to extend to the rest of us.

We all have the opportunity, no matter our age or stage, to design our futures starting today. You don’t have to wait for your company to provide options for you. Now is the time to develop your own game plan, to think BIG about the next stage of your life, and to then create your own options to make that big vision happen.

This may mean going to your employer and laying out your plans and what you need from them to make those plans happen in ways that are advantageous for both of you. Or this may mean laying out a succession and exit strategy that takes you into your own business, your chance to combine profit and purpose, to make a living and a difference while enjoying more flexibility to work where and when you want.

I suspect that future surveys of Boomers will demonstrate far more variety in working arrangements as well as many more Boomerpreneurs on the horizon. This will be not only a result of economic recovery but also a stimulus toward economic growth and sustainable success for individuals, our nation, and the planet.

Have you figured out What’s Next for you as you head into your Third or Fourth Age?

However, from the vibrating heart of our dissipating structures comes the promise of our true greatness: a greatness of awareness and action that will change the world. From the midst of the evolving Great Transition, we leave the Great Recession and the uplifting Obama era behind us as we enter an unknown, unchartered new cycle of populism and extreme radicalism ripping our valued democratic tenets to shreds and putting each of us on the line.  This Great Shift demands that we each unlock our potential for greatness which lives in each of us, and we are being called to make a difference. That is the premise of The Greatness Challenge, in which I offer a template for embracing and embodying our unique Signature Greatness DNA^SM to unleash our personal and collective greatness.

The Greatness Challenge is a manifesto for the growing wave of us who want to add value in all we do and who are being called to personal and collective evolution—from dentists to doctors, executives to engineers, artists to teachers and visionary leaders and futurists who are looking to redesign their lives so that every moment counts . . . for those of you who seek work that not only fills your bank accounts but your “values” bank as you yearn to do well doing good . . . for leaders who seek a pathway to visionary leadership, so the impact you have is of the greatest benefit for all.

To be one of the first to hear about The Greatness Challenge when it releases join us in the Secret Facebook Group here.

Legendary actress and activist Jane Fonda’s book, Prime Time, is about living to the fullest in what she calls the “third act” of life. In her 70s, Fonda wrote about “stories from her own life and the lives of others” exploring” how the critical years from 45 and 50, and especially from 60 and beyond, can be times when we truly become the energetic, loving, fulfilled people we were meant to be.”

Fonda has never been one to hold back the truth, and in fact, her outspoken views have earned her both admiration and ire. Just like when she walked the 2017 Emmy’s red carpet sporting a ponytail and working the catwalk in Paris Fashion Week at the age of 79. But she has always remained true to her voice and her vision, always speaking up, especially when others could not or would not. This book is no exception. As she says, “I feel like my honesty gives people the freedom to talk about things they wouldn’t otherwise.”

Similarly, iconic dancer, singer, and actress Rita Moreno, of West Side Story, Singin’ in the Rain, and everything in between, at 79 is playing the most electric character ever—herself—in Rita Moreno: Life without Makeup, at the Berkeley Repertory Theatre.

Unlike Fonda, Moreno is known more for her mystery than for her candor about her own life. She wasn’t interested in a show about herself until now. Having lost her husband of 45 years in 2010, Leonard Gordon, she is feeling the mixed emotions many widowed women feel, the bittersweet combination of profound loss and a newfound freedom. When approached again to do the show about her life, this time she agreed. In her recent memoir she lays bare Hollywood’s golden age, a tawdry and misogynistic era. In her early 80’s now, she is still sizzling!

Whether you’re like Fonda, a person who’s always spoken up about her truth, or like Moreno, discovering that now is the time to do so, one thing is clear—in Act III of life, nothing is more important than finding and using our voices, the ones that speak from the visionary we all have inside. But we can’t stop there. Part of speaking up about what matters most to us is taking action on our truths. That’s what separates us from generations gone before. We now have the opportunity to not only tell our stories, but to get out on the world stage and act.

What will your opening to your third act be?

Amazon #1 Best Seller Author of 11 books including The Ageless Way, Gray is the New Green, Visionaries Have Wrinkles, The Greatness Challenge and more.

“Only challenge produces the opportunity for greatness. Given the extraordinary challenges the world faces today, the potential for greatness is monumental.”

 James M. Kouzes/Barry Z. Posner

Challenge is the Opportunity

For Greatness

Our Challenges are the Call to Greatness

For so many of us, the last few years have been personally and collectively challenging. Calling forth all our strength, demanding we dip/g deep into our spiritual well and hone our emergency tool kits so that no matter what chaos touches us, we return to center. The greatest gift of these times of epoch change has been the call to our greatness. Sometimes the call is so silent, it is barely perceptible except to the trained ear. Other times it shakes us up like a cacophonous horn blowing for all the world’s souls to come to attention.

All of history shows us that true greatness emerges in times of crisis and transition.

When we ask folks to us who they think of when they think of greatness, the first answers are always the most notable…President Lincoln, Mahatma Gandhi, Winston Churchill, Golda Meir, JFK, Martin Luther King, Mother Teresa, Nelson Mandela…the list goes on. All were called to meet the challenges of their day…each rose to greatness.

Whatever the triggering event(s): a major catastrophe or the normal ebb and flow of this cycle of life; a loss of a friend of 40 years to cancer; unexpected divorce after 25 years; falling off the career track or being toppled from the tower of power at 50…each event thrusts us into transition and presents us with a life-changing challenge for us to meet. Like the mythic Sumerian Goddess, Inanna, who must first descend to the underworld so to disrobe to her potentiated queen of the Overworld, or Odysseus who must resist the call of the siren on his obstacle-laden journey home—each of us blessed with these challenges will come face-to-face with our own greatness.

It is we who are entering, in the midst of, or leaving, our rich middle years who have the responsibility to be the new trailblacing visionary Leaders for the 21^st Century  …the messengers, teachers, and transformers co-creating a better tomorrow… today.

Will you answer the call? Have you heard it?

Karen Sands, leading GeroFuturist, is the author of 11 books including recently released, “The Ageless Way: Illuminating the New Story of Our AGE”.