Midlife crisis. It is a term bandied about, which can conjure images of sports car purchases, new gym memberships, flirtations/affairs/divorces, botox and bikinis. Midlife is, for many, a time of transition, including whether or how to retire. It can be a time of more questions than answers, a time in which you feel less steady as you review and revise who and what you find most meaningful, valuable, and worthwhile. Some changes are desired and welcome, while others feel forced or unavoidable.

I believe, as I share in my upcoming book, The Ageless Way, that  “Those of us who are entering, in the midst of or, like me, leaving our rich middle years, are well poised to use such times of transition as opportunities to tap more deeply into our reservoir of innate soulful greatness – what I refer to as our Signature Greatness DNA. As history has shown, change makers and world shakers always deepen their culture and leave a legacy for future generations by confronting the difficulties of such times with invention, insight, and transcendent understanding.”

It is at these times that many people choose, whether out of desire or necessity, to begin a second (or third, or fourth…) career, which is often referred to as an encore career. There are different reasons people choose to pursue an encore career, such as: financial security; personal fulfillment and meaning; the desire to give back to the local/national/global community; flexibility; work/life balance; learning new skills and utilizing those that have been acquired over decades; sustaining social connections; pursuing a long-held dream…

Regardless of the reason(s) for selecting an encore career, those in their middle and later years have garnered personal and professional experience and wisdom which they can offer to employers and clients. In addition, Boomers and Matures (members of “The Silent Generation”) grew up in eras which inspired active, organized involvement in response to diverse current events, such as WWII, the Korean and Vietnam Wars, and the fights for civil and women’s rights. As a result, these workers are often valued for their efficiency, sense of responsibility, loyalty, hopeful attitude and strong work ethic.

The trend toward an increasingly older and diverse workforce creates multiple opportunities for building successful intergenerational office environments. Encore career professionals offer a variety of abilities and knowledge to enhance the capabilities of the younger generations and benefit, in return, from their colleagues’ perspectives and talents with new work aspects like technology. Such mutually supportive business cultures ensure a more solid future for everyone, from those engaged in encore careers to the generations yet to come.

There is even a movement afoot to support those choosing or hiring for encore careers. Encore.org’s mission is “building a movement to tap the skills and experience of those in midlife and beyond to improve communities and the world.” It seeks to engage the vitality, wisdom and talents of those in the third and fourth stages of life while emphasizing social purpose. Seeing an aging society as a solution to, rather than creator of, problems, Encore.org connects generations in diverse ways, including hosting an annual conference and offering The Purpose Prize for people over 60 who integrate their passion and experience for the betterment of society. Created in 2005, the prize aims to “showcase the value of experience and disprove notions that innovation is the sole province of the young. It’s for those with the passion to make change and the experience to know how to do it.”

I mentioned the term encore career in a blog posted earlier this week, “Second Time Around” , in which I wrote about Barbara Beskind who is now in her third year of work as an inventor, a lifelong dream she achieved just shy of her ninth decade. Additionally, I have met/worked with diverse women and men who have chosen (are choosing) to embark on an encore career. One 51-year-old woman hot shot media executive left her job to pursue what she always wanted to do as a teenager — she went back to school to become a social worker. Another high flying 62-year-old woman left an intense demanding sales executive post to return to the beloved art career of her youth. A 63-year-old retired teacher became a published author. In her January 16, 2015 New York Times article, Older Job Seekers Find Ways to Avoid Age Bias, Kerry Hannon shares the story of a 66-year-old man who was laid off from a high-powered position. After undergoing the unease of transition, questioning his purpose and averting age discrimination encountered in interviews, he ultimately ended up teaching part-time, making money, and feeling valued. And I am one among many who have found fulfillment in an encore career by creating their own business.

Encore.org and the AARP  are just two of the organizations offering programs, resources and information for those embarking on an encore career. In the short term, this transition may require additional investment of education and retraining (including working with a certified professional career coaching and strategy-creation coach). The rewards, however, can be infinite. Following your passion while giving to others can be stimulating, enlivening and offer adventures which demonstrate that, despite pleasurable memories, the best is still yet to come.

When musicians are called by an audience to perform an encore, a demand for more, it is surely a sign of success. Whether you choose an encore career out of need or want, in honoring and utilizing your skills and knowledge you are the one whose success is to be celebrated. Bravo!!

What’s your encore career story?  Please share your experience below.

Ageism can involve assumptions about, or preferential or discriminatory treatment of, someone based solely on their age. Although the word can apply to people of all ages, the negative stereotypes of aging speak to a sense of deterioration or impairment and, though not based in truth, often become part of our sub- or unconscious and accepted as fact. This kind of dismissiveness of anyone is unfortunate for everyone.

Some ageist attitudes include “jokes” or comments mocking those “over the hill” or asserting it’s impossible to find love or have an active sex life over 40. Or the phrase “You can’t teach an old dog new tricks,” despite there being centenarians who are learning computers or taking up a new language. Has a doctor ever brushed off your query about a medical issue with the attitude that it’s just part of growing older and, “well, you aren’t 20 anymore…”? Or told you, as a 40+ woman, that you should have a hysterectomy to remedy a problem without asking if you wanted any more (or any) children? Do you know anyone over 40 who was passed over for a job or promotion despite being the most qualified candidate? Certainly, some people will be more capable than others. But this is true no matter what a person’s age. If you take 20, or 100,000 people, whether they are 18 or 90, or any other age, each is an individual and will have unique needs and challenges which should be considered accordingly.

Though ageism happens on many levels, all too often when we hear about such discrimination it regards the workplace. Age-based professional bias still happens – a lot — despite the fact that there are federal and state laws meant to prohibit such discrimination. In 2014 alone, there were over 20,000 charges filed under The Age Discrimination in Employment Act (ADEA, eeoc.gov/eeoc/statistics/enforcement/adea.cfm). The ADEA is a federal law created in 1967. It protects individuals ages 40 and older, making it unlawful, for example, for an employer “to fail or refuse to hire or to discharge any individual or otherwise discriminate against any individual with respect to his compensation, terms, conditions, or privileges of employment, because of such individual’s age.” (www.eeoc.gov/laws/statutes/adea.cfm; More workplace fairness information can be found on sites like www.workplacefairness.org).

In a Forbes.com article, “The Ugly Truth About Age Discrimination,”  Liz Ryan discusses how being older and having more experiential wisdom can work in your favor. She provides this tip regarding job interview preparation; “Here’s the flip side of the age-discrimination challenge: if you know what business pain you solve and can talk to hiring managers about that pain, they can’t afford to care how old you are.” Ryan further explains that “Job-seekers who use their interview air time to ask questions about the processes, the obstacles in a hiring manager’s way and the thorny problems they’ve seen before in similar situations vault themselves to a higher level of conversation than the ones who don’t.”

For those of you who know you have much to contribute, yet no longer want to work for another boss, the statistics are in your favor. In fact, as I talk about in my #1 Amazon best seller book, The Ageless Way, the 40+ market is perfect for a new encore entrepreneurial start-up, the opportunity to change ageism into Age-Friendly while making a profit. Rather than staying in repressive, stultifying positions with a silver ceiling looming, more and more workers (particularly women who have endured long-standing conflated ageism AND sexism) are standing in their own shoes and starting their own businesses, often as solopreneurs.

Regardless of where we are in our professional lives and whether we work for someone else, are our own boss, or do not currently work, we can all play a role in pushing the edge of the envelope. We can all work toward exposing and eradicating embedded fundamental ageism and make positive change happen by turning the aging paradigm inside out.

Those of you familiar with my work will recognize my clarion call to unite and create a new story of our AGE. Your story about who you are in the world can determine your choices and whether your journey will lead to action or inaction, stagnancy or movement toward greater fulfillment. And there’s no need to agonize over what that means or make the simple more difficult. If you trust in life’s dynamic process, it will all continue to unfold as you age, and learn, and keep refining that story.

As Julie Andrews sang in The Sound of Music, “Let’s start at the very beginning — A very good place to start…” Words will always be at the root of your story, whether right now or in the future. Starting today, pay close attention to the words you use to describe yourself and others, consciously changing them, if needed. For example, whether thinking about shifting something in your professional or personal life, just replace the cultural stereotype of “It’s too late for you. You’re not credible unless you are young and beguiling!” by confirming your personal awareness that “My experience, my talents and intelligence, and my unique perspective, make the timing perfect for me to act now. I know how to focus on what really matters. All great visionaries have wrinkles.” Hopefully, though this will be only the first step of many, taking it will ensure that the next step will be that much easier.

What ageism have you experienced or witnessed in life? Was it ignored or addressed? Please share your stories in the comments below.

I often say that most of us have the potential to do 95 percent of our best work in the last 5 percent of our lives. As we age, we become well poised to offer a range of perspectives and skills, which can only come with time and experience. This is true throughout our lives starting from when we are babies learning how to walk and speak. Our middle and later years can be a time in which many of us have raised families, had some success in our work (and perhaps reached the silver ceiling…), and may wish to pursue old (or new) dreams if we have the ability, opportunity, time and financial security.

A perfect example of someone who has learned from experience and is using her personal history and decades-long patience to find opportunity, satisfaction, and meaning is 91-year-old Barbara Beskind. Beskind was the focus of a Today Money piece by Scott Stump (February 25, 2015, Today.com), the title of which tidily sums up her story: ‘Age is not a barrier’: Tech designer, 91, lands her dream job in Silicon Valley. 

Beskind’s inventiveness began “out of necessity” during the Great Depression in the 1920’s. As she tells it, “I wanted to make a hobby horse, and I made it out of old tires. I learned a lot about gravity because I fell off so many times.” Despite having decided by 10 years old that she wanted to be an inventor, a high school counselor told her that females weren’t accepted at engineering school. She, therefore, pursued other avenues and hobbies until two years ago, at 89, she had an opportunity to follow her original dream. Beskind applied and was hired for a one-day-a-week job testing and designing aging-related products at the Silicon Valley global design firm, IDEO, where she still works today.

While praising the welcoming inter-generational culture and atmosphere at the company, in the Today story Beskind also shared her perspective about hiring someone from her generation for that position. Suggesting that many younger designers “…can’t put themselves in the shoes of the elderly” and, therefore, often design for fashion rather than functionality, she shared her feeling that “… elderly people bring experience that you can’t teach.” 

The idea of pursuing one’s passion and meaning in an “encore career,” a career after retirement, is becoming increasingly popular as we live longer and have more opportunities. Whether following through on an old dream or creating a new one, if situations permit, many of us find our satisfaction in such pursuits.

My own experience involved shifting careers in midlife (in what I have since termed my second “midlife reclamation”) from a successful corporate career to that of an educational GeroFuturist with my own consulting, coaching and publishing business. Was it easy? Not at all! Transition rarely is. Experiencing somewhat of a crisis of the Soul, I agonized while reviewing who I was and wanted to be, what was most important to me and how I could find meaning, significance and fulfillment while also giving back and making a difference for others. These are often common hallmarks for anyone pursuing their heartfelt passion and/or looking to have an encore career, whether by choice or even by necessity.

Career changes, whether they follow retirement or not, may involve some unexpected shifts, detours or delays. For those of us who are ready, Radical Reinvention is in order. Sometimes, when we consciously choose to pursue a process of breaking away from what was to what can be, we will traverse what I have long called The Canyon of the Soul. In this trek you will transform based on the best of you, as well as reclaiming the core of what really matters to you. As I mentioned in my February 11, 2014 blog, False Alarm: Reinvention is Boomer Friendly (www.karensands.com/false-alarm-reinvention-is-boomer-friendly), “Now is the last chance we get to embrace the gift of turning crisis into opportunities.”

Yes, you often have to toss out old definitions of yourself and of success, as well as aspects of your life that do not really matter, that are merely clutter. You have to remove the tangential plot lines, the side stories that distract from the main plot, and sometimes you have to even cut characters who are dragging the story down. Radical Reinvention is a purification process, getting down to your essence, to your Signature Greatness DNA, and to your core values. At the same time, you don’t have to toss the gold with the dross, so it is key to know yourself and have a clear vision.

Eight decades after dreaming of becoming an inventor, Barbara Beskind chose to make her vision a reality. Her story exemplifies that dreams can be achieved at any age. I imagine (and hope) that as we live longer, stories like this will become commonplace.

 Do you have an old dream you are pursuing? What advice do you have for others wanting to do the same?

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In his book, All I Really Need to Know I Learned in Kindergarten, Robert Fulghum offers essential tidbits of wisdom most of us learned as children, including “Share everything. Dont take things that aren’t yours. Put things back where you found them.”

In the last decade or so, adults have been revisiting these essential lessons in new ways, creating businesses and opportunities for what has been dubbed “The Sharing Economy,” a business concept based on renting or borrowing goods and services, rather than owning them. Though this idea is not new — libraries are one of the oldest examples, volunteering another — the advent of technology has made sharing a variety of resources easier than ever, impacting how we live and how we choose products and services.

As described by Benita Matofska of The People Who Share“The Sharing Economy is a socio-economic ecosystem built around the sharing of human and physical resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations.”

Advocates of sharing who engage in this practice, which is sometimes called The Collaborative Economy, do so for financial and/or social/communal reasons, as well as flexibility and/or ensuring a more sustainable world. Examples of some of the better-known companies that have emerged out of the sharing concept include: Airbnb, ZipCar, Lyft, Uber, Craigslist, TaskRabbit, Pinterest, and GiftCardSwapping, to name just a few.

A 2013/2014 report based on two surveys conducted by Vision Critical’s Voice of Market states that there are 80 million “sharers” in the U.S. Though it claims nearly half of sharers across the globe are under 35, there are still a significant percentage (between 19-40 percent) of participants, particularly in America, and particularly outside urban centers, who are 55+. Regardless of age, location or other differences (e.g.: higher incomes), however, the study asserts that “..all businesses need to know that sharers are not a niche market. Sharers are part of the mainstream set of customers that businesses can’t afford to ignore.” Additionally, those over 40 are not only consumers but also solopreneurs and entrepreneurs, many focused on the Triple Bottom Line of people, planet, and profits.

As with all new ideas, start-ups in The Sharing Economy may need tweaks to ensure best practices for the greatest number of people (including safety and liability). That said, it appears this concept is here to stay. Despite any resistance we have to changes, what has been proven time and again is human’s ability to adapt to circumstances. As we move through life’s transitions, including the changes that come with The Sharing Economy, perhaps it is wise to be mindful of even more of the words from Robert Fulghum’s aforementioned book, which are excerpted below.

~ Play fair.
~ Don’t hit people.
~ Clean up your own mess.
~ Say you’re sorry when you hurt somebody.
~ Live a balanced life – learn some and drink some and draw some and paint some and sing and dance and play and work everyday some.
~ Take a nap every afternoon.
~ When you go out into the world, watch out for traffic, hold hands, and stick together.
~ Be aware of wonder.

In what ways have you participated/are you participating in The Sharing Economy?

Get a sneak peek into Karen’s Amazon #1 Best Seller, “The Ageless Way” Claim your FREE chapter, “Agelessness Across Generations” download here. 

Here’s one secret which I have learned over decades of exploring and adventuring toward success and fulfillment: “Having it all” (whatever “it” means to you, individually) can ONLY happen when you build community.

Though online connections have become commonplace, I still maintain that there is no substitute for in-person connection. There are many different types of communities where you can find (or create) such resources and support, including: a friend or group of friends/family; a professional or religious affiliation; a conference, class or workshop; your neighborhood or community center; a book group, etc.

What happens when you no longer have the burden of going it totally alone? You may experience an improvement in health and overall well-being, less stress, greater meaning, more ease, energy, manageability and pleasure in life. As an added result, you touch others’ lives and the positive effects get reflected into the world.

What is a good way to begin forming, or adding to, the interpersonal foundations which will ensure your desired future? Networking. And here’s another secret. Networking does not have to be nerve-racking, groan-inducing, or boring. In fact, it can be quite the opposite. Networking is not just about selling, the idea of which makes many people cringe. It is more about meeting others who are open to sharing passion and ideas and can respond with meaningful perspectives, support and wisdom. It is about expanding your genuine connections and enhancing, rather than detracting from, your confidence and achievements.

Networking is simply about meeting others so you can move forward with the support of your chosen community(ies). This will not only be more beneficial to you with your desired accomplishments, but it also makes life a lot more fun. Instead of being a stressful chore, when you connect with others who can assist you with your specific needs, you build your life’s tapestry in a way that is not only innovative and enjoyable, but something you will look forward to and want to keep creating (as well as fostering it in others).

It simply requires one person taking action to begin making that difference. And as with a pebble tossed in a pond, the ripples keep moving ever outward. I have seen real examples of community collaboration happening time and again, and have been both host and beneficiary of such connections.

~ Friends got together for a New Year’s dinner where conversation led to sharing and writing down goals for the coming year. Upon reflection a year later, the participants marveled at how many of those goals had been accomplished with each other’s encouragement. Out of this gathering came the creation of an annual public event so that other women in the region could also improve their lives with group support.

~ One person at a networking event shared information about a non-profit working to end child sex trafficking. A magazine publisher in attendance felt moved by the conversation and printed an article about the agency, which, in turn, inspired a group of readers to create a volunteer group to support the organization.

~ I was able to find the courage to embark on an encore career because I had a supportive community of family and friends.

All of us have something of value to offer, which, when shared, can result in a better life for ourselves, each other, and the world.

You, too, can begin creating, building on or joining a community right now to exchange ideas, companionship and encouragement. Having a sense of community simultaneously enables you to stay grounded while also being able to soar.

 What is your idea of community? Do you have suggestions for others to build theirs?

Anne Garland,“The Pollinator,” is known for inspiring events enabling women over forty to share support, ideas and connection. Garland is managing director of the Greater Hartford and Shoreline chapter of eWomenNetwork, whose aim is to assist women with finding ways to turn networking interactions into new clients while connecting with other professionals to enhance business success. Opportunities include in-person meetings, events and a 24/7 online community of professional women. Garland is also founder and creative director of Anne Garland Enterprises, based in Connecticut. Contact: 860-575-4970, AnneG@AnneGarlandEnterprises.com and ewomennetwork.com/chapter/Hartford, AnneGarland@eWomenNetwork.com.

For decades, I have spoken at length about, and coached clients regarding, the need for marketing products and services to serve the fast-expanding over-40 demographic. I even devote a chapter to the subject of over-40 business wisdom in my upcoming book, The Ageless Way. Here are just a few *sneak peek* excerpts below.

Everyone from solopreneurs to large corporations needs to recognize that this market is essential to staying in business in the future, or even in the present. Especially important is that Ageless Women themselves are in a unique position to serve this market just as they are in this market to be served. In other words, Gray is the New Green!

 As pioneering David Wolfe observed, “I believe companies are largely ignoring the largest and richest customer group in history for three reasons. First, stereotypical beliefs about older customers paint them as resistant to change, so why bother. Second, there is widespread uneasiness about how to market to older customers, so let’s spare ourselves the pain of failure. Third, people under 40, who are not in the same mental space as members of the new adult marketplace majority, dominate marketing processes. They relate most comfortably to customers of their own ages or younger.”

 Yet, the economy, business, and the workplace are all undergoing glacial change from the status quo, despite a combination of massive upheavals and a constant media focus on the aging Boomer population. Throughout history, chaos and major shifts have always been accompanied by renewed attempts to hold on for dear life to the (false) security of How Things Have Always Been Done. There is an ongoing conflict between the stories of our past and the stories of our future, and the battlefield between them is inevitably our present story…

 My message continues to be “Here’s how to stay in sync with the generation that keeps you in business.” I present to professional and corporate marketers, strategists and entrepreneurs (experienced and newbies) across many sectors. I attempt to wake up those who have the most to gain or lose in market share and reach if they close their eyes to the forty-plus market potential. While sharing my perspective on the truth about their future if they stay youth-focused, I cajole them by quoting popular lyrics like Fleetwood Mac’s “Yesterday’s Gone…Don’t Stop Thinking About Tomorrow.” I warn them that they best get on board fast because their ability to monetize going forward will be based on their willingness to serve this enormous force field of new Boomer demand in the workplace, the United States marketplace, and around the globe.

 No matter your industry or field, those who recognize the new rules of the game will reap the benefits and gobble up market share. For starters the new rules are customer-centric, not product-centered, as has been the case for eons. At least until Millennials turn forty, youth no longer rules! But “Prime Time Women” do!

 Let’s get back to the here and now stats that should blow your socks off! Based on a briefing paper prepared by Oxford Economics for AARP it is estimated that “…a 106 million-plus market is expected to grow by over 30% in the next 20 years.” If you snooze, you lose. Any entrepreneur or service professional that ignores the enormous power of the Big Gray already on our threshold might as well kiss their business goodbye. To anyone not paying attention I must ask, are sure you want to leave money on the table by ignoring this forty-plus market?

 If you are not already serving or planning to serve the forty-plus market, you are not only missing out financially—you are missing out on the chance to align what matters with an audience that is consciously choosing companies that are making a difference as well as a profit.

 The aftermath of the Great Recession can seem like the worst possible time to focus your business on your values, but the opposite is true. Boomers are an indication of how your clients are changing. Living your values and focusing on what matters in your business is not only what you need, it’s what the world needs—and it’s what the world is willing to pay for.

 Businesses that want to tap into this trend must shift their focus from value to values, from the bottom-line to the Triple Bottom Line: People, Planet, Profits…

A finding in a Nielsen study projects that by 2017 Baby Boomers will control seventy percent of the country’s disposable income. Whether or not you like Madonna’s style… or that of the millions of other active, engaged, energetic, successful performers over 50 (for starters: Michael Jordan, The Rolling Stones, The Beatles, Bruce Springsteen, Helen Mirren, Meryl Streep, George Clooney, Betty White, Denzel Washington, Hilary Clinton, Mitt Romney, Barack and Michelle Obama, Oprah, Nascar Driver Morgan Shepherd, or Yoga Teacher Tao Porchon-Lynch, 96…), there is no doubt that the new emerging story will be written by those marketers and product makers who recognize that it is worthwhile to get beyond the rampant malevolent ageism and misogyny in corporate marketing and product development decision-making.

What ways do you think the over-40 demographic can be best served by businesses? Have you seen examples of marketers already reaching out to this age group and doing it well? Please share your thoughts in the comments below.

Image Credit: Dollar Photo Club

With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary to modify our connections, attitudes, and work environments to create, as in our best relationships, “great chemistry.”

No transformation is inevitable, however. It is up to all of us, together, to shape the changing workplace for a future which will benefit workers of all ages (hence society as a whole), one, as I discuss in my soon-to-be-published book, The Ageless Way, that is focused on the Triple Bottom Line of people, planet, and profits.

I see signs of this trend toward intergenerational cooperation developing, such as in the egalitarian digital future laid out in Dan Abelow’s book Imagine a New Future: Creating Greatness for All. Despite such progress, however, we need to keep moving forward with unity of intent and purpose, since life and society “can change on a dime.”

I believe multigenerational age-friendly trends are worth developing and will result when we all work together based on common interests and visions for the future. A future that has a place for all of us is one with more genuine connections and fewer artificial barriers, such as those based on age, gender, race, and class stereotypes.

For starters, we can:

~ engage in collaborative multigenerational conversations, hands-on discussions about best practices, (mis)perceptions, inclusive decision-making that supports all ages;

~ explore alternative scenarios and solutions together based on the probable and preferred future, not the past;

~ look at intergenerational partnerships, such as job sharing/mentorship arrangements (which enable two people to be employed instead of one, combine training costs and salary, stretch a company’s dollar and quicken the pace at which younger employees can gain the skills, knowledge, and some experience they need to be more valuable to that company and the marketplace);

~ cultivate environments in which diversity and work-life balance are key (Whether we want that balance because we’re starting a family or because we want time to visit our established families, the outcome is logistically the same. Work locations and hours must be increasingly flexible for everyone, without penalty);

~ encourage people over 60 (and in fact those 40+) to remain employed by starting their own businesses – as encore entrepreneurs (These could be less complex solopreneur home offices or larger operations that would not only remove the competition for the same job between two generations, but would also generate employment, services, and products relevant for healthful, fulfilling lives).

The world in which we are living and working longer demands a new business model to serve consumers, our culture, and our workplace environments. By working together, we can solve, or at least ameliorate, multiple societal problems simultaneously through the specific social missions of companies serving multiple generations. No doubt the formation of more startups focusing on the Triple Bottom Line will have a significant positive effect on the job market, offering a way for all generations to make a living and a difference, and to secure their future and that of the world for generations to come.

Again, it’s the chemistry that matters. Together, we are stronger and can share our skills, knowledge, and creativity to discover more than “just” a new molecule. We can discover — we can create — new worlds. Together, we can engage in interactions that generate reactions which change the story around aging so that we model the new Ageless Way across generations.

In what ways is your company, or another business you are familiar with, already mastering the art of intergenerational collaboration? How are you doing this in your own life?

(Image credit: test-tubes-color-fluid.jpg by r.nial.bradshaw, Flickr.com)

We face the same choice in our lives, our careers, and especially in our businesses. For established and new entrepreneurs faced with globalization, rapidly changing technology, and the seemingly never-ending fallout from the Great Recession, simply rearranging our businesses just isn’t going to cut it. Restructuring, downsizing, pinching pennies—these are not enough to survive, much less thrive. We have to transform how we do business, and we have to do it now.

Seth Godin discussed an aspect of this in a blog post that is just as relevant today, giving examples of changes that have required businesses to do more than just rearrange their business models: mail to email; books to ebooks; Visa to Paypal; direct mail to permission marketing, and so on. As he points out: “The question that gets asked about technology, the one that is almost always precisely the wrong question is, ‘How does this advance help our business?’ The correct question is, ‘How does this advance undermine our business model and require us/enable us to build a new one?’”

Not only must we be lifelong learners of technological advances, we must be prepared to look at all the new possibilities for our businesses and constantly reinvent to take advantage of them. Adapting the technology to our old methods and perspectives simply won’t work long term. We are the ones who must adapt.

What possibilities in the latest technology do you see for inspiring an entrepreneurial reinvention—or a brand new business?