Everyone wants long term success. But it is elusive for most.

Long term success is dependent on knowing where you are now and where you are headed. Then closing the gap. Frequently. Continuously.  Whether it’s your business, your career or your life at home., it’s easy to get off track, lose touch or get buried under. Without a true sense of where you are in the moment, it is impossible to realize your dreams or be a leader in your field.

Re-calibrate your profound knowledge

The only way we can take 100% responsibility for sustaining our success is to keep re-calibrating-in every aspect of our lives and organizations.

Key to successful recalibration is to acquire what my dear departed mentor, Dr. W. Edwards Deming, coined as Profound Knowledge. This umbrella phrase emphasizes understanding change and how to measure it, being aware of emerging trends and shifts, and learning how to apply this knowledge to leading and sustaining long term success.

Bottom line: If we don’t acquire Profound Knowledge we cannot know how to prepare for and leverage coming change, thus how to sustain our success long term.

Understanding change means understanding shifts in our personal world as well as tracking trends that capsize us, overtake us, or cause us to flounder.

Learning the Hard Way

Unfortunately one of my Gen X male clients learned this the hard way. A rising star in his field and recently married, he was planning far a great future for his kids, tons of time for fun and all the trappings of success. As if out of the blue, the rug got pulled out from under him. His “Happy Homemaker” wife fled, saying I’m out of here!

Somewhere along the way there was a breakdown or perhaps many small fissures below the surface. Had they been recalibrating an checking in with each other, communicating the truth of what was so for each of them…perhaps they could have saved their marriage…or at least ended it with love, grace, and forgiveness.

Even in the most secure relationships, unexpected change happens to ruffle our plans. A recently returned to work mother of teenage kids reported that her new career is now going gangbusters and she no longer worries about the empty-nest . But, the new ripple in her life is that her once very successful husband, in his late 40’s, now faces an unknown future. Surprised by the shifts in his industry, “suddenly” he and his business partner are facing the probability of closing their doors. What once appeared to be the sure path to their dreams, is no crumbling beneath them.

Change is inevitable. If you can learn what Profound Knowledge is and apply it you can avoid these same pitfalls and NOT LEARN THE HARD WAY!

What steps are you going to take to future cast your long term success?

In his book, All I Really Need to Know I Learned in Kindergarten, Robert Fulghum offers essential tidbits of wisdom most of us learned as children, including “Share everything. Dont take things that aren’t yours. Put things back where you found them.”

In the last decade or so, adults have been revisiting these essential lessons in new ways, creating businesses and opportunities for what has been dubbed “The Sharing Economy,” a business concept based on renting or borrowing goods and services, rather than owning them. Though this idea is not new — libraries are one of the oldest examples, volunteering another — the advent of technology has made sharing a variety of resources easier than ever, impacting how we live and how we choose products and services.

As described by Benita Matofska of The People Who Share“The Sharing Economy is a socio-economic ecosystem built around the sharing of human and physical resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations.”

Advocates of sharing who engage in this practice, which is sometimes called The Collaborative Economy, do so for financial and/or social/communal reasons, as well as flexibility and/or ensuring a more sustainable world. Examples of some of the better-known companies that have emerged out of the sharing concept include: Airbnb, ZipCar, Lyft, Uber, Craigslist, TaskRabbit, Pinterest, and GiftCardSwapping, to name just a few.

A 2013/2014 report based on two surveys conducted by Vision Critical’s Voice of Market states that there are 80 million “sharers” in the U.S. Though it claims nearly half of sharers across the globe are under 35, there are still a significant percentage (between 19-40 percent) of participants, particularly in America, and particularly outside urban centers, who are 55+. Regardless of age, location or other differences (e.g.: higher incomes), however, the study asserts that “..all businesses need to know that sharers are not a niche market. Sharers are part of the mainstream set of customers that businesses can’t afford to ignore.” Additionally, those over 40 are not only consumers but also solopreneurs and entrepreneurs, many focused on the Triple Bottom Line of people, planet, and profits.

As with all new ideas, start-ups in The Sharing Economy may need tweaks to ensure best practices for the greatest number of people (including safety and liability). That said, it appears this concept is here to stay. Despite any resistance we have to changes, what has been proven time and again is human’s ability to adapt to circumstances. As we move through life’s transitions, including the changes that come with The Sharing Economy, perhaps it is wise to be mindful of even more of the words from Robert Fulghum’s aforementioned book, which are excerpted below.

~ Play fair.
~ Don’t hit people.
~ Clean up your own mess.
~ Say you’re sorry when you hurt somebody.
~ Live a balanced life – learn some and drink some and draw some and paint some and sing and dance and play and work everyday some.
~ Take a nap every afternoon.
~ When you go out into the world, watch out for traffic, hold hands, and stick together.
~ Be aware of wonder.

In what ways have you participated/are you participating in The Sharing Economy?

Get a sneak peek into Karen’s Amazon #1 Best Seller, “The Ageless Way” Claim your FREE chapter, “Agelessness Across Generations” download here. 

However, from the vibrating heart of our dissipating structures comes the promise of our true greatness: a greatness of awareness and action that will change the world. From the midst of the evolving Great Transition, we leave the Great Recession and the uplifting Obama era behind us as we enter an unknown, unchartered new cycle of populism and extreme radicalism ripping our valued democratic tenets to shreds and putting each of us on the line.  This Great Shift demands that we each unlock our potential for greatness which lives in each of us, and we are being called to make a difference. That is the premise of The Greatness Challenge, in which I offer a template for embracing and embodying our unique Signature Greatness DNA^SM to unleash our personal and collective greatness.

The Greatness Challenge is a manifesto for the growing wave of us who want to add value in all we do and who are being called to personal and collective evolution—from dentists to doctors, executives to engineers, artists to teachers and visionary leaders and futurists who are looking to redesign their lives so that every moment counts . . . for those of you who seek work that not only fills your bank accounts but your “values” bank as you yearn to do well doing good . . . for leaders who seek a pathway to visionary leadership, so the impact you have is of the greatest benefit for all.

To be one of the first to hear about The Greatness Challenge when it releases join us in the Secret Facebook Group here.

Let’s face it: If you are in your 50s, 60s, or 70s, lost your job or business and/or your home to foreclosure, the future looks bleak. If you are younger, it will be difficult, but doable because you have time on your side. For so many of us, the last decade has been personally and collectively challenging, calling forth all our strength, demanding we dip/g deep into our spiritual well and hone our emergency toolkits so that no matter what chaos touches us, we can return to center. It’s not easy. But mandatory. (I know. I’ve been there too.)

This past downturn was different than past recessions: Most of the jobs lost will not come back. Instead of the usual cyclical contraction of jobs, this time the change is structural, leaving us with permanent shrinkage or total loss of industries and markets. If we haven’t stayed ahead of the curve of change, we may find ourselves with outmoded skill sets, markets evaporating before our eyes and clients slipping through our grasp, at some point each of us wondering if we have what it takes to keep on keepin’ on.

In nature, wherever there is a vacuum, something new rushes in to fill the space. In the wake of volcanic destruction, new life flowers in hardened lava. The creative process takes over. It is in this sacred emptiness where creative inspiration ignites and new opportunities emerge. This is where we will transform the dross of leftover dreams into the gold of new promise and possibility.

Yes, it will be far tougher than you or any of us envisioned. But things change in a moment! Lest we forget, we are here one moment, then gone. Change isn’t stopping for any of us. In fact, it’s not slowing down one bit.

Every time I speak on reinvention and re-careering, I find that everyone is asking the same questions and having similar concerns about how to reinvent their careers or their business, their personal lives . . . and our world. We all want quick resolution. But transition is never without its thorny detours and dead-ends. Questions come first. Answers later.

There’s a mind-shift taking place. Our conversation is changing. Of course, we all want security and freedom no matter our age or economic status. But what I’m hearing more and more these days are that meaningful connections and a life that matters tops the list of “Must Haves” for everyone.

The underlying conversation doesn’t change whether I’m with a group of high-powered professionals, a mixed group of experienced career changers, serial entrepreneurs, or new retirees. It’s the same yearning for a 46-year-old world traveler just deciding to settle down —even if it means changing careers to do so—as it is for a 40-year-old new mom who opts out of the fast track so she can balance work and a new baby, or for a 60-something experienced empty-nester giving back after taking early retirement.

The good news is that the departing Great Recession has turned us upside down and inside out. What used to addictively drive us no longer does, or at least not in the same way. The upside of downsizing is that we are considering changing venues in record numbers. Many careerists long to make voluntary career moves but are staying put, while forced-out job seekers are starting all over. Fortunately, the economic recovery is soaring, breaking new stock market records, so new opportunities are emerging again.

With radical social and economic breakdowns and breakthroughs becoming the new norm, massive structural shifts are being put into motion. These epoch changes are forcing more and more of us to seek the profound knowledge and critical skill sets needed to move through change and to create sustainable success in our careers and personal futures.

Whenever we find ourselves in the “middle of the muddle,” just remember that these involuntary shakeups of what was is a signal that we’ve been given a time out. Just like our kids, we all need permission to disengage so we can regroup and get back in sync. It’s a perfect time to re-examine the life you’ve lived and the career path you are on. Take time to rediscover what your strengths and values are, as well as your value-added assets. (Do this about your business or workplace too.)

Before you attempt to gain an edge in the current crowded and highly competitive marketplace, it is mandatory that you take time out to redefine success. If you don’t what to measure, how will you know when you’ve “arrived”? This is the starting point for all creative reinvention and transformation.

To create a sustainable future that matters, begin by asking yourself the deeper questions and waiting for your visionary voice to emerge and messengers to arrive. Stay out of your head. Get back down into your body, where your Soul, your inner sacred feminine, resides. Trust your inner knowing to lead you to discover new success criteria so you can create a clear vision of the future you want.

While the future is unpredictable, by understanding the forces of change and embracing all the possible ways in which we can influence the future, we can ready ourselves to meet the future with confidence and Soulfulness.

How are you redefining success? What new vistas are showing up by redefining what success truly means to you now post the Great Recession?

Amazon #1 Best Seller Author of 11 books including The Ageless Way, Gray is the New Green, Visionaries Have Wrinkles, The Greatness Challenge and more.

For decades, I have spoken at length about, and coached clients regarding, the need for marketing products and services to serve the fast-expanding over-40 demographic. I even devote a chapter to the subject of over-40 business wisdom in my upcoming book, The Ageless Way. Here are just a few *sneak peek* excerpts below.

Everyone from solopreneurs to large corporations needs to recognize that this market is essential to staying in business in the future, or even in the present. Especially important is that Ageless Women themselves are in a unique position to serve this market just as they are in this market to be served. In other words, Gray is the New Green!

 As pioneering David Wolfe observed, “I believe companies are largely ignoring the largest and richest customer group in history for three reasons. First, stereotypical beliefs about older customers paint them as resistant to change, so why bother. Second, there is widespread uneasiness about how to market to older customers, so let’s spare ourselves the pain of failure. Third, people under 40, who are not in the same mental space as members of the new adult marketplace majority, dominate marketing processes. They relate most comfortably to customers of their own ages or younger.”

 Yet, the economy, business, and the workplace are all undergoing glacial change from the status quo, despite a combination of massive upheavals and a constant media focus on the aging Boomer population. Throughout history, chaos and major shifts have always been accompanied by renewed attempts to hold on for dear life to the (false) security of How Things Have Always Been Done. There is an ongoing conflict between the stories of our past and the stories of our future, and the battlefield between them is inevitably our present story…

 My message continues to be “Here’s how to stay in sync with the generation that keeps you in business.” I present to professional and corporate marketers, strategists and entrepreneurs (experienced and newbies) across many sectors. I attempt to wake up those who have the most to gain or lose in market share and reach if they close their eyes to the forty-plus market potential. While sharing my perspective on the truth about their future if they stay youth-focused, I cajole them by quoting popular lyrics like Fleetwood Mac’s “Yesterday’s Gone…Don’t Stop Thinking About Tomorrow.” I warn them that they best get on board fast because their ability to monetize going forward will be based on their willingness to serve this enormous force field of new Boomer demand in the workplace, the United States marketplace, and around the globe.

 No matter your industry or field, those who recognize the new rules of the game will reap the benefits and gobble up market share. For starters the new rules are customer-centric, not product-centered, as has been the case for eons. At least until Millennials turn forty, youth no longer rules! But “Prime Time Women” do!

 Let’s get back to the here and now stats that should blow your socks off! Based on a briefing paper prepared by Oxford Economics for AARP it is estimated that “…a 106 million-plus market is expected to grow by over 30% in the next 20 years.” If you snooze, you lose. Any entrepreneur or service professional that ignores the enormous power of the Big Gray already on our threshold might as well kiss their business goodbye. To anyone not paying attention I must ask, are sure you want to leave money on the table by ignoring this forty-plus market?

 If you are not already serving or planning to serve the forty-plus market, you are not only missing out financially—you are missing out on the chance to align what matters with an audience that is consciously choosing companies that are making a difference as well as a profit.

 The aftermath of the Great Recession can seem like the worst possible time to focus your business on your values, but the opposite is true. Boomers are an indication of how your clients are changing. Living your values and focusing on what matters in your business is not only what you need, it’s what the world needs—and it’s what the world is willing to pay for.

 Businesses that want to tap into this trend must shift their focus from value to values, from the bottom-line to the Triple Bottom Line: People, Planet, Profits…

A finding in a Nielsen study projects that by 2017 Baby Boomers will control seventy percent of the country’s disposable income. Whether or not you like Madonna’s style… or that of the millions of other active, engaged, energetic, successful performers over 50 (for starters: Michael Jordan, The Rolling Stones, The Beatles, Bruce Springsteen, Helen Mirren, Meryl Streep, George Clooney, Betty White, Denzel Washington, Hilary Clinton, Mitt Romney, Barack and Michelle Obama, Oprah, Nascar Driver Morgan Shepherd, or Yoga Teacher Tao Porchon-Lynch, 96…), there is no doubt that the new emerging story will be written by those marketers and product makers who recognize that it is worthwhile to get beyond the rampant malevolent ageism and misogyny in corporate marketing and product development decision-making.

What ways do you think the over-40 demographic can be best served by businesses? Have you seen examples of marketers already reaching out to this age group and doing it well? Please share your thoughts in the comments below.

Image Credit: Dollar Photo Club

“Ah! There is nothing like staying at home for real comfort.” ~ Jane Austen

Is it any wonder that as we grow older so many of us want to remain in our own homes? After all, our home is often the space where we have lived for years, if not decades, a place that reflects who we are and the aspects of life we find most comfortable and fulfilling. Our home can be the place of some of our best memories. It can afford us whatever independence we want to retain and a sense of stability amidst a sea of changes, losses, and/or uncertainties that can accompany aging. Our home is often in a location where we have established roots and cherished connections. Because the landscape of our own home is already familiar, we may have a greater sense of safety there, both emotionally and physically. Additionally, with assisted living facilities and other communities coming at a cost, it may also be a wise financial decision to stay where we are.

A study, “Aging in Place in America,” commissioned by Clarity and The EAR Foundation, and posted on MarketingCharts.com, asserts that nearly 90 percent of those who are Boomers and older want to age in place without having to move from their homes. More than half (53%) are concerned about their ability to do so.

In addition to some of the better known modifications one can make to a home (grab bars in bathrooms, handrails on stairs, bright lighting, accessible light switches, cabinets, doors, no entry lips, etc.), the study showed that many people are also opening to using new technologies which offer promise for being better able to Age in Place. Technologies can assure greater independence and include items such as: sensors in homes to monitor health (e.g.: breathing and pulse rate); computers, smart phones, and programs like Skype and FaceTime which enable online connection with loved ones and essential care providers; and, tablets offering large print magazines, newspapers, and books. There continue to be advancements in medical alert systems and gadgets, as well as apps and programs which enable the tracking of the resident(s), their medications, and their appointments. Some technological devices can also alert caregivers in the event of an emergency situation.

The issue of such technologies was even the topic of the Senate Special Committee on Aging’s hearing last week. Although it was clear technology may offer peace of mind, as well as cost savings to programs like Medicaid, the panel cautioned about needing to also be mindful about ensuring individual privacy and safety, as well.

Additionally, Aging in Place and the accompanying technological tools may not be the right or best decision for everyone. Luckily, there are many options for those who either do not want, or are unable, to stay in their own home. Assisted living facilities are not the only option, either. There are an increasing number of possibilities to accommodate lifestyle preferences, which also enable a sense of community. These can include: active adult communities for those over 55; co-housing options (living in your own place and sharing a common area, such as a community garden and/or common room or building for gatherings); shared housing options (e.g.: mother-in-law apartments or living with other housemates); and, intergenerational communities in which residents may also assist each other with needs such as babysitting or ride-shares.

There are several positive impacts of longevity and the accompanying growth in housing options. These include potentially boosting the economy and providing ample opportunities for entrepreneurs of all ages to develop and provide products and services which will assist and enrich lives, regardless of where we follow our hearts to make our homes.

What type of community do you think is ideal for you and/or your loved ones? Do you have any new ideas for enhancing housing options for those over 40? Or new entrepreneurial ways of serving the Aging in Place movement?

(Image Credit: Wreath by dichohecho, Flickr.com)

With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary to modify our connections, attitudes, and work environments to create, as in our best relationships, “great chemistry.”

No transformation is inevitable, however. It is up to all of us, together, to shape the changing workplace for a future which will benefit workers of all ages (hence society as a whole), one, as I discuss in my soon-to-be-published book, The Ageless Way, that is focused on the Triple Bottom Line of people, planet, and profits.

I see signs of this trend toward intergenerational cooperation developing, such as in the egalitarian digital future laid out in Dan Abelow’s book Imagine a New Future: Creating Greatness for All. Despite such progress, however, we need to keep moving forward with unity of intent and purpose, since life and society “can change on a dime.”

I believe multigenerational age-friendly trends are worth developing and will result when we all work together based on common interests and visions for the future. A future that has a place for all of us is one with more genuine connections and fewer artificial barriers, such as those based on age, gender, race, and class stereotypes.

For starters, we can:

~ engage in collaborative multigenerational conversations, hands-on discussions about best practices, (mis)perceptions, inclusive decision-making that supports all ages;

~ explore alternative scenarios and solutions together based on the probable and preferred future, not the past;

~ look at intergenerational partnerships, such as job sharing/mentorship arrangements (which enable two people to be employed instead of one, combine training costs and salary, stretch a company’s dollar and quicken the pace at which younger employees can gain the skills, knowledge, and some experience they need to be more valuable to that company and the marketplace);

~ cultivate environments in which diversity and work-life balance are key (Whether we want that balance because we’re starting a family or because we want time to visit our established families, the outcome is logistically the same. Work locations and hours must be increasingly flexible for everyone, without penalty);

~ encourage people over 60 (and in fact those 40+) to remain employed by starting their own businesses – as encore entrepreneurs (These could be less complex solopreneur home offices or larger operations that would not only remove the competition for the same job between two generations, but would also generate employment, services, and products relevant for healthful, fulfilling lives).

The world in which we are living and working longer demands a new business model to serve consumers, our culture, and our workplace environments. By working together, we can solve, or at least ameliorate, multiple societal problems simultaneously through the specific social missions of companies serving multiple generations. No doubt the formation of more startups focusing on the Triple Bottom Line will have a significant positive effect on the job market, offering a way for all generations to make a living and a difference, and to secure their future and that of the world for generations to come.

Again, it’s the chemistry that matters. Together, we are stronger and can share our skills, knowledge, and creativity to discover more than “just” a new molecule. We can discover — we can create — new worlds. Together, we can engage in interactions that generate reactions which change the story around aging so that we model the new Ageless Way across generations.

In what ways is your company, or another business you are familiar with, already mastering the art of intergenerational collaboration? How are you doing this in your own life?

(Image credit: test-tubes-color-fluid.jpg by r.nial.bradshaw, Flickr.com)